If you were building your own AM team, who would you first 3 hires be? (10)
If you were building your own AM team, who would you first 3 hires be?
Hi, everyone!
Understanding that there are a lot of areas that need to be taken care of in AM, and that speed of execution/implementation is important, I assume a lot of marketers will hire in-house team members or contractors to assist with different tasks.
If you were building your team, who would your first hires be and why? For example, is having a great, go-to designer a priority? Would your prioritize a star developer instead who could develop fast loading landers?
Curious to hear your thoughts!
Not sure why you would need 3 out of the gate...and it really depends what vertical you are in and if you focus on just one traffic source...eg. the demands of running on fb are deffo different than just running text ads on search/display
Depending upon what you are doing, programing usually is the biggest bottleneck, a good designer can much of the time out pace a person coding pages or whatnot...also designers are less risk to outsource than an outsourced programer, as a designer doesn't have access to your server or code...
Also again depending upon what you are doing camp/vert wise....having someone who can write content/copy can be very helpful....
It be easier to suggest something knowing a bit more about what you are doing vert wise and traffic wise....but overall a good coder who is quick and clean with pages is pretty much a universal need
Assistant, Book Keeper, Front End Developer
It depends on what you are doing now and what you want to do in the future. Generally an all-rounder assistant type hire is a good first one, or just someone who can do time consuming tasks that are common skills - designer is another example.
Going to 3 is quite far since you will definitely have to change the answer based on your strategy.
Go from important to less important.
Important as direct impact on your revenue or your personal time.
So hire for tasks that can move the needle or that will free your time for more important things.
E.g. campaign setup, lander work, campaign optimization, cost update, research reports, ad-intelligence
BUT before you hire full time people get some experience with VAs first, to see if you can create systems and manage people.
It's not everybody's cake.
Thanks for the feedback everyone! Much appreciated.
It helps me put things into perspective and provides good insight (although varying based on everyone's experiences and levels)--kind of like asking successful digital marketing agency founders who were their priority hires would be if they were starting again from scratch.
A designer and a coder, both sane enough to optimize campaigns, that's all you need 
a sales shark, an experienced programmer and a business/finance guru
all coders! that what I have, a team of coders, i source out design and accounting.
A bassist, a drummer, and a massage therapist.
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