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How can I set the cost loss percent in voluum? (3)


05-06-2017 01:27 AM #1 alinwo (Member)
How can I set the cost loss percent in voluum?

I can set this easily in pixelk.
But I can not find this settings in Voluum campaign settings.

For example:
I have launched a new campaign and put this in a traffic source XXX. This source's click loss percent is 25% normally.
Now I want to let Voluum to calculate cost using this cost loss percent.

How can I do this? Is there some ways to do this easily?


05-06-2017 02:35 AM #2 chris_climbs (Member)

From my understanding, the only way to do this in Voluum, besides manual cost update, is to use the CPC cost model. If your bid is $2 cpm, with 25% click loss, you can take $2/750 = $0.00266 "actual" CPV . Put this as the CPC cost for your campaign, and it will attribute that cost for each visit that comes in to your camp. Note: this doesn't work if you select the CPM cost model (which I think relies on impression tracking (?) ), though the technique works fine for CPM campaigns regardless.


05-07-2017 01:35 AM #3 alinwo (Member)

If Voluum can add this settings will be great!


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