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Why the CTR > 100% ? Voluum bugs? (4)

05-05-2017 07:53 AM #1 alinwo (Member)
Why the CTR > 100% ? Voluum bugs?

I am testing some landers.

Testing data:
Click image for larger version.  Name: <nobr><a href='https://panel.voluum.com/link/?t=JbgfGzNee0EWGOfEA3t3m8h5kZBlw10xvttAZQsf9F18z7+e0F78hhfKPzz3ju+z&type=visit' rel=Voluum the ultimate performance marketing platform.png  Views: 28  Size: 127.3 KB  ID: 15225" class="thumbnail" style="float:CONFIG" />

Why the CTR>1? Is this possible?
Anyone can explain this if its right?

Thanks!

05-05-2017 08:06 AM #2 voluum (Veteran Member)

Hi alinwo,

CTR over 100% is usually a result of either bots/crawlers or some kind of a misconfiguration.
If it's a result of bots crawling your campaign, and then "clicking" multiple times so see the Offer URL, you'd most likely see in IP report that most of those clicks come from a limited number of IP addresses. It's also worth checking zone_id / site_id / placement, if your traffic source passes it - it might be possible that all clicks come from one single site_id.

When it comes to misconfiguration - the usual suspect would be a backbutton script that creates a "loop", or if clicking 'back' in the browser invokes ClickURL - some people can then quickly click back multiple times - generating multiple clicks this way.

Kind regards,
Pawel

05-05-2017 01:03 PM #3 manu_adefy (Veteran Member)

Quote Originally Posted by Voluum View Post
When it comes to misconfiguration - the usual suspect would be a backbutton script that creates a "loop", or if clicking 'back' in the browser invokes ClickURL - some people can then quickly click back multiple times - generating multiple clicks this way.
Most likely this if you are testing some landers you ripped from AdPlexity or another spy tool

05-05-2017 01:16 PM #4 alinwo (Member)

Thank you! I use the backbutton script in my LP. It cause this issue.

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