WTF with Revcontent (cpc increased) (19)
Yesterday i stopped to get clicks with my middle cpc (0.15 on us). I increased cpc to 0.5 and i still dont have clicks (24h left). It's campaign with white list. On campaign with black list i continue to get traffic but speed decreased in 4-5 times. What happend, guys? Thank you for answers.
in my opinion you just have to wait little Bit .
I think some buddy is bidding higher .
But i ever dont get clicks on 0.5. Its impossible...
Did you try to ask your AM about it? Sounds like there could be some tech problem or your campaign might have been rejected.
Could be also something with your settings, they used to have a date related bug, check the starting date of your campaign.
I'm not getting impressions on any of my campaigns, all traffic stopped completely
I usually always see my traffic stopped everyday at some specific hours, whatever bid I put. Maybe that was the case for you ?
Are you guys getting normal traffic? Been 5 hours now with zero traffic. I've seen it stop randomly before but its unusual and never this long.
You can do some live ad-intelligence on your placements if somebody started to run new creatives in the same vertical as you.
When your creatives fly out of the rotation it's super tough to bring them back on.
You can try doing some small variations of your creatives to improve your CTR and become competitive again.
But first talk to your AM, they can check what is going on for you.
The problem was in zones from which i got major of traffic. Cpc on them increased in several times.
Best way to get back into the rotation is new creatives. You can only increase the CPC by so much. But there is no limit for new creatives. Use the ones that are working for you and do slight variations.
- One word variations of the headline
- Slight variations of the picture
- New pictures with the original headline
- New headline with the original picture
for me usually traffic slows down when the creative dies, I tend to try to upload new creatives when the traffic and conversions dip.
Originally Posted by continental
We’re running campaigns in revcontent for quite sometime now but we haven’t encountered this.
Well, adding fresher/newer creatives may help but you need to check with your Ad rep on this. Since you’re whitelisting, it’s possible that you’re being outbid by other advs on that zones that you almost not getting anything at all. So check with them asap on your current bidding position. Also it could be some big advertising is buying bulk traffic for that zone exclusively (just maybe -- not so sure if Revcontent has bulk buys) and that it’s out of rotation. You can check with them on that and other technical issues that might be going on.
Meanwhile you can try to:
Duplicate same campaign with ur previous bid, set low budget first just to see if it will get some traffic. Usually new campaigns get lots of traffic than the old ones especially when you've ran the old ones for several weeks now. You can also try bidding higher for this new campaign at the start. Let me know if this works!
Keep us posted for updates!
Originally Posted by machix
Dont understand what happend. 9 hours ago added money to account and for this time i got clicks only on 4$ (speed decreased). Everybody has this bag or only me?)
Originally Posted by continental
Originally Posted by matuloo
P.S They had tech trouble
Originally Posted by continental
P.S They had tech trouble
I thought it might be related to exhausted funds, since you mentioned that you added money to your account recently. When this happens, some CPC networks will run your banners/ads through an evaluation process again, to re-asses their CTR and this process might take a few hours - during that period, the traffic is very limited. That's what I had in mind, not the simple fact that your campaigns would stop when funds run out, that's kinda obvious
Originally Posted by matuloo
Originally Posted by continental
It all depends on how the particular algo is coded and how long you have been without funds. Every algo uses a different time frame to calculate the average CTR from, so the results will vary.
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