Is Desktop PPV still ok to run? What are some top verticals?
From what I know, there's more bot traffic and less good quality traffic than mobile pops.
But I think there're some verticals that are better to run on Desktop?
There is a lower % of BOTs in CARRIER mobile traffic, when it comes to wifi mobile, the situation get's worse. The reason is that carrier traffic is harder to emulate with a bot.
Desktop is generally better when you have an offer that requires filling out longer forms, or purchasing something - leadgen is a good example : sweeps, dating or email collection in general ... these all are good candidates to push on desktop pops.