Home > Paid Traffic Sources > eCommerce

---

A quick peak inside the iAm Ecom System (15)

---

Everyone is always wondering, what systems I use, and how. Well since ECOM is the trend of the times; here's the iAmEcom System we use with staff in the office to launch 10 products every single day to test per store.

step #1) we pick products - there is a system of its own for this step [can't share that sorry]

step #2) the product is added to the site using oberlo, and my employees (2 writers) do all the title, description, selecting tags, categories, and selecting best pics, and all that shit - 10 products a day for now

step #3) after they are done, they put the product urls on our store into our spreadsheet

step #4) we run two ad types for starters, carousel with 3 cards, and a video ad generated from product pics, the writer goes in to the spreadsheet, and we have space for card1,card2,card3,headline, and text above the ad - she/he then writes these in there.

step #5) my media buyer that handles the ads and fb comes in, generates the google url shortener codes *we add these into the text above the ad, because people are retards so they need to be told where to buy, you'd be shocked how many don't know u gotta click to order/learn more

step #6) media buyer also selects the targeting based on this procedure here, to get the most passionate audiences, and then sets up the campaigns to collect data

step #7) we ran at $25 per day for 3 full days, then we evaluate data, and pick winners and stop losers.

Ecom is hard as hell, but if you get organized, the power is in the numbers.

---

Thats a very good and structured way to approach it. You need to be very organized if you are running on a huge scale, which I am assuming you are doing.

Question. Why only FB-insta? Its a classic grow-fast die-soon mistake to start a business focused on ONE traffic source/partner.

Why not Adwords, Native, Bing, or Adsense?

---

The idea of generate short URL is very helpful for me. I don't know that people don't know they should click the ad.

---

You can scale to those, FB is the best because of targeting, and not having fake traffic. Native is sadly riddled with fake traffic.

---

Can I know the success rate of product selection? How many success product out of 100 tested products? How do you define 'success product'?

---

2-5%

---

Wow, ecommerce is hard. That means you need at least $1,500 in average to find a product that works.

---

What Attila is doing very well is that he is correctly assuming that the big majority of people on this planet are insanely stupid.

That means you need to state the obvious to your users (click here, how to order, what will happen next, why is this and that happening and how does this and that work STEP BY STEP), repeat, have idiot proof FAQ sections, standard emails to answer the most random/stupid questions you can imagine, etc. Never take anything for granted and never assume John & Jane Doe know how to do it.

If you dont assume people are stupid, and if you dont automate a big part of your customer service, you will effectively DROWN in an ocean of low-level support work and back and forth emails/chats/calls with customers.

Also, Using a service like Hotjar will tell you exactly what users are looking at, clicking on and browsing to. This can help in setting up your customer service automation process.

---

Thanks Attila for this guide !
One question though, what objective do you use for those starter camps ? PPE, Clicks, ATC, VC ?

I'm asking because i'm actually struggling to find the best objective for starter camps (just to test products)

---

Awesome info! Do you ever change your testing budget based on the price of the item?

---

Awesome information mate, thank you.

Also thank you for the targeting post. Really good to know how to start with smaller audiences.

I have some questions, hope you can help:

1: Do you test using a general store or niched stores depending on the products?

2: What do you count as a winning product (or one with potential)?

3: Do you use any LP's when scaling or always straight to store product page?

4: Are you able to track the conversions that go through the google url shortener codes?

Thank you

---

Awesome quick guide man. Just a quick question? Why do you choose to use goo.gl links and not the direct link of your shop or a link with your own shortener?

I am asking because with goo.gl links if someone ads a + at the end of it they can see the clicks that you get, the countries you are getting traffic from, the devices and a few other useful stats that you are practically giving away when you use a goo gl link

---

if you use your own store links, once they find your link, they can easily find all your ads by typing in your domain into the search bar

---

general

one that makes great net profit

no


yes

no

WC, purchase.

---

Few questions if you dont mind.

- Do you writers have a set guide for what ad copy to use every time, then just adjust slightly?
- could you share some insights on the ad copy please...?
- Images to use on the ad, i know you said carousel and video ads generated from pics of products - so are these the images from ali, for example, or you find people using the product?
- If i were to start with ONE image, what kind of image would you suggest, one of the ones ali gives, or a customer image?
- Pricing structure that is best? do you have set one that you use everytime? F + S , item + shipping, item + free shipping, etc?

- How can we structure a team to help our ecommerce business run more easily
- what kind of roles would you give staff, etc
- research?
- ad copy?
- etc?

ALSO on the post above you say WC/Purchase ads, but on your blog you say PPE....whats the best route?

Thanks alot dude!

---

Home > Paid Traffic Sources > eCommerce