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How to find people most likely to buy your Shopify products? [1 Minute Guide] (11)

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Shopify is hard as hell, it's not uncommon to blow $10,000 to test 100 products, and lose $9000 in the process. When you ask people how do you target your products, most will always tell you BROAD. Which is total bullshit, and it's a sure way to lose all your money really fast. (Unless you already spent a million bucks plus, and you have a trained pixel, but that's another story not all of you starting out can proudly be in possession of).

So HOW DO YOU maximize your chances to succeed and find the peeps most likely to buy your SH*T?

Facebook audience targeting / interest targeting / keyword targeting coupled with the NARROW down function.

Let's say we are trying to sling a cooking related product, going broad would mean targeting everyone in the country thats a woman, maybe 25+ right? That's like over 30 million people, too much. Even if you narrowed it down by using the "COOKING" interest keyword, it'd be way too broad. You see the way fb works is their algo will automatically throw anyone in that liked anything related to cooking, and this does not mean that person loves to cook; hell no. Maybe they watched America's Test Kitchen once, and liked the show, or they are fans of Gordan Ramsay just because they ate at his restaurant. THIS WAY IS THE SURE WAY TO BANKRUPTING YOURSELF!

The right way to go is to go after the passionate people, you find them by starting with the broad keywords like COOKING, and then narrowing that down with RECIPES, and then adding in some MAGAZINES like Taste of Home, and even more magazines, like Cooking Light, and more magazines like COOK's Illustrated Magazine.

Now the tards at Facebook took away one of the best ways to explore a niche and get the truly the best targets passionate people in that niche love - aka the affinity score. But that's ok, we can use Google. For magazine's just type top NICHE magazines, NICHE organizations, NICHE clubs, and the list goes on. Then you take these names, and add them into your targeting.

Here's how cooking is looking for me, narrowed down through 5 layers:



As you can see, the audience is 12000 only - yes, yes I know when you talk to people they will say they love their audience to be 2-5 million, that is the sweet spot. * REALLY? * Why is that the sweet spot, do they explain? *Or do they explain how they got to that audience size?

You see, *the smaller the audience size the better as long as you are targeting and narrowing it to be the most passionate. * Facebook is so damn smart, that if you run ads to these guys and the product does well, *then you can generate a LOOKALIKE based on everyone that clicked through from this audience, and then you will have your 1 mill, 2 mill.... 5mill audiences that are very much like the people in your super passionate narrow audience. * And that is where scaling begins.

Hope you liked this quick one, *until next time!

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This is brilliant! Find exact accurate audiences who will surely buy your stuff, then let Facebook expand for you.

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Nice, but this is still absolutely no guarantee you'll run a profitable campaign.

I think a common mistake people make in ecomm is assuming they can sell everything, and that its just about the ad and the angle. Its really more about the product than you think.

You can target even way more specific than what you are showing on the screenshot - altough yours is very good targeting as a starting point - and try to sell a shitty or saturated product. Then you won't sell anything.

Of course the ad and angle are very important but more importantly is the product and price you give to the product. You'll see a lot of people dropping off on your page and then going to google.com - probably to type "buy 'your product' online" then to start searching and comparing prices.

Thats why people that are hugely succesful with ecomm NEVER share the links to their store. They know everyone can make an FB ad and come up with 6 ads and angles. But finding the sweet money-making ROI+ products among +5 million Aliexpress products - thats the hard gamble you'll stumble upon

Now if you have some cash, the big advantage of Shopify is that you can build and tear down stores at the speed of light these days. And it will only cost you 29$ a month (and the cost of some apps). Still Ali is SO big that you really need to know what products to sell and then of course use your AM skills to market/sell them well.

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There's no such thing as SURELY, the above is an illustration on how to 'maximize your bets' if you will, to increase your chances of success.

Yup, that's why title reads "most likely"

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But in general a targeted group of 12.000 would result in a relatively high CPC rate, right? Never targeted this niche, it's just assuming. Especially if you aren't that familiar with FB ads yet, so "know" what images/ads should reach a high CTR.

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yes, you'll get a high CTR - and hence low CPC - if your relevancy score is high - which will be the case if you use the same words/images as on the landing page. But...as everyone knows: clicks are worthless.

You need clicks that convert into sales :-)

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nope it wont be high cpc, because they are very interested and passionate... trust me, I'm the master of targeting affiliate marketers on FB, despite not having a lot of aff related interests available under targeting...

all i can tell u, if u layer expensive watches, cars, bangkok, and broad aff marketing, and internet marketing together u will have a winning adset

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Another good way which i have done in the past to find good interests is to reverse engineer top websites in your niche,

If you sell womens fitness gear, google it and find lots of high traffic ecommerce stores
and then use similarweb or whatever to find what websites people were on before landing on the store.

you can find some cool forums/community places this way where your audience hang out which you might be able to target on facebook if they are big enough. Alot of these type of communities wont have such obvious names so they wont show up as potential interests when scrolling through facebook interests unless you type their exact name in.

thanks.

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In one of the FB groups someone was doing $100k+/day with only 5-6 products.

Just like regular AM it's very much the offer, in this case, the products.

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Is there a certain number of clicks/sales/leads you should aim for when creating a LLA? I've heard 200 is ideal but the more the better.

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how much money do you spending testing an audience before killing it off if it doesn't work?

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