I've been running an ecom campaign on Facebook and would love some thoughts from some pros on this campaign.
I'm running a video ad—targeting both a LLA and the best converting demos for this offer (provided by AM).
I'm getting 8-9% link CTR, CPCs are good, relevance score is 10's across the board, so I'm confident the targeting is on point. Feed back is also good. Getting likes, shares etc.
Pre sell LP CTR is good, around 25-30%, and its based of a previous best converter (also provided by AM), so I'm confident this is not the problem.
However the C.R. is super low, around 0.7% on the offer. I'm told this had a CR almost 2-3x, but I can't see how.
Given this information, do you think this offer is the problem (it did a good amount of volume previously).
Also how would you approach troubleshooting a campaign on Facebook?
When did this offer had a 2-3x CR? Could it be that this offer is saturated?
Another reason could be that your funnel is not suitable to the offer (angle wise/ creatives wise) or that your users are expecting something a bit different (from what they see in the offer) based on your funnel.