Hi there,
Is anyone here running RTB? honestly after few years as an affiliate I still don't get RTB. Some traffic sources (pop) are starting to offer us, is there a point where you go from traditional media buying, campaigns and so on and jump into RTB? Do you need another tracker/platform? They told me adkernel, but I saw
Could anyone shed some light into RTB?
I understand you can get traffic from different sources/networks and you do the bidding..
Thanks!
Most mDSPs already work on an RTB basis. What I understand pop sources are offering is the option to plug into their exchange in real time and build your own demand side platform on their supply.