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Get Targets From FREE Ad Spy Data (12)

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Ive mentioned this a couple of times already in different posts, and heres a full tutorial on it.

What I will show you us how to get new targets for your PPV campaigns using the free data made available by ad spy tools.

You can use many different tools for this. But for this tutorial I will use the following:

* mixrank
* semrush
* keywordspy

Offer: Dailydeals type offer (groupon, livingsocial, kgbdeals)

Step 1: Choose your primary keyword

Just use your imagination, but choose a couple of single word keywords representing the offer.

In this case:

coupon
deal
voucher

Step 2: Find the top advertisers / keywords

Using mixrank, just type the keywords into the search box and let mixrank tell you the top advertisers/keywords for a keyword (in the domain)

couponmountain.com
coupons.com
couponclipsite.com

freshdeals.com
dealtime.com
best-deal.com

voucher codes uk (not relevant in this case)
gbk voucher
printable vouchers
discount voucher

Step 3: Expand using SEM Rush

Enter each of the above into the SEMRush interface (if you create an account you can do more searched)



First just check the volume in the graph on the left. For the first one in the list (couponmountain.com) you notice a significant drop in traffic. This could indicate this is not a great target.

Then just look through the list of SE and Adwords keywords and pick out the keywords that deliver most of the traffic:

jjill
coupon mountain
shutterfly.com
kohls coupons
fashion bug
eastbay.com
plane tickets

Step 4: Pick targets from keyword reports

then click through to the reports for each of these and pick out more targets. For example for kohls coupons:

Keywords:



printable coupon
coupons printable
coupon code

Organic Results:



For example:

retailmenot.com
dealcatcher.com
dealigg.com
kohls-coupons
kohls-coupon-code

Adwords Results:



For example

savings.com
promocodes2011.com
couponshare.com
befrugal.com
promo-code

Step 5: Get competing advertisers / sites

Also explore the Google and Adwords Competitor Reports in SEM Rush for the domains under step 2.

Organic:



Adwords:



Step 6: Get Common Misspellings

Use the misspellings report from KeywordSpy for your primary keywords under step 1 to expand your targets further:

http://www.keywordspy.com/research/s...yword-misspell

Ie:

c*oupon
cupon
cupone
dea*s
de*ls
dedals
vocher
voucer

Step 7: Apply same steps with Keyword Spy

Sometimes keyword spy will give you additional data, so its worth repeating steps 2-5 with keyword spy.

Step 8: Get ideas for creatives/copy

Use the ad text / images provided by all three sites to get ideas for your pages, ads and popups.

For example for couponmountain.com

MixRank








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Sorry my mouse ran out of power and I have no more batteries charged. Rest of the tutorial to follow tomorrow.

Im off to bed

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Woooooo a cliffhanger. Can't sleep now
This is more great stuff from tijin.

Ah STM, how do I love thee? Let me count the ways.

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Awesome tips. Thanks.

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Shit that is handy. Surely you could squeeze an extra 10%-20% rev on top of existing PPV campaigns using these techniques.

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Yep - just take the targets that are converting and apply steps 2 onwards.

Sorry about that. Hope you slept well. Might not get the follow up done today as its end of quarter and therefore Tax time! (Ugh)

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IM can be such a cruel mistress

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Mr. tijn, thanks for the tutorial thus far!

Any chance for a video going through this research process?

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Oh man - you guys just keep keep asking dont you.

Let me see what I can do. Got a bit of a backlog happening so want to get that out of the way firtsty,

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You've made a rod for your own back. He he.

We really appreciate your effort though. Thanks.

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VERY MUCH appreciated! Tijn ROCKS!

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Is there a second part of this?

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I've thoroughly checked, and it looks like there isn't a second part, I'm afraid.

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