Home > Paid Traffic Sources > Adult Traffic (NSFW)

---

Banner Optimization Question. Have I been doing this wrong? (8)

---

So when I launch a campaign my strategy is something like this:

1. Come up with an angle/banner design
2. Find 10 images to use for banners.
3. Launch campaign.

So after running it for a while I'll maybe have 1-2 potentially "winning banners".

Now at this point I'll scrap all the losing banners, and then find 2-3 new "similar images"for the same angle/banner design and run and hopefully hit profit (which it usually doesn't lol).

It then just dawned on me I have been doing this wrong, because I'm supposed to be changing the angle/text/banner design, because it's the image that is the "winner"?

So rather than trying to find new images for the same initial angle/banner, I'm supposed to take the winning images and try to create new angles/banners from them?

Since in my test above, the only thing that is different in all the banners are the images. So if there are "winners", it is likely the "image" that is the winner, rather than the angle/banner? (or i guess it could be both)

So my next optimization would be to make more variations using the "winning images"?

Hopefully that makes sense?

---

You need to test both angles and images. You can start with either of them.

So using your 3 point example ...

1.
2.
3.
4. Take the winning banner (or 2 or 3, based on results), and use the photos and layout on it ... then make several versions of each, by using different angles.
5. Launch campaigns

The thing is, you need both the winning angles and images, and you can't test both at the same time.

Does this make sense to you?

---

Thanks for the input Matuloo.

I think my problem was I wasn't making the proper jump from "step 3" to "step 4".

Rather than making different angles with the winning banners, I tried testing more "similar images". I guess my thinking was "hey this is kind of working, so let me see if I can find similar images".

However in my case I should've made new banners with angles building upon what was already working.

Hopefully that makes sense

---

Actually one last question if you don't mind continuing on with my example

So to recap:

1. Come up with an angle/banner design
2. Find 10 images to use for banners.
3. Launch campaign.
4. Take the winning banner (or 2 or 3, based on results), and use the photos and layout on it ... then make several versions of each, by using different angles.
5. Launch campaigns

So after Step 5, say you found the "best" image/angle/layout combo, but you still aren't profitable. Do you then now take the winning layout/angle and start testing images?

---

Your logic isn't really flawed here ... but, you don't know if the angle you picked initially was the best possible one. So that's what you have to find out in the next step.

---

In this case, you didn't really have a winning combo. So back to the start. But this time, you don't start from scratch, you have a benchmark to beat.

You can continue with testing new images with the best performing angle, or testing more angles with the best performing images ... or you can scratch it all return to the start again, but keep the best banner or two and test the new ones against it.

---

Ah ok I see. Thank you for your insight as always

---

You're welcome.

---

Home > Paid Traffic Sources > Adult Traffic (NSFW)