Hi Stackers
Today i came across an interesting news regarding FaceBook.
they are going to start paying "advertisers" for posting Video's.
in short FB will start to show advertisment during these Videos, and will share the profit 55% (advertiser) / 45% (FaceBook)
"Last February, Facebook began incorporating ads on Pre-recorded videos (VOD). the share of the profits that took place after coverage of position costs was 55% for publishers and 45% for Facebook.
according to the agreement with Facebook With live format videos Need to be at least 6 minutes long, in contrast to the 4 minutes as signed with Facebook a year ago.
Facebook's revenue from ads in 2017 is expected to be total $ 30 million, The video ad market is growing rapidly, according to an eMarketer research firm, is expected to "roll" $ 17 billion by 2020 in the US alone."
That means that we (Users) are going to be bombarded with Ads but on the other hand , This makes me wonder what is behind this move and what does it means on FB agenda and how they plan to do business in the Future.
Oh.... almost forgot... And what will be YouTube Counter move???
and most important thing is how does this is going to effect (if all) affiliate marketing inside FaceBook.
Sources:
http://www.bbc.com/news/technology-33362722
https://www.recode.net/2017/1/9/1421...tising-midroll
https://www.recode.net/2017/2/23/147...d-test-midroll
https://www.recode.net/2015/7/1/1156...nue-with-video
as always I would love to read your comments and what are your thoughts on this move.