The End Of Popups? Google Debates Update for Chrome (7)
Alphabet Inc.’s Google is planning to introduce an ad-blocking feature in the mobile and desktop versions of its popular Chrome web browser, according to people familiar with the company’s plans.
The ad-blocking feature, which could be switched on by default within Chrome, would filter out certain online ad types deemed to provide bad experiences for users as they move around the web.
Google could announce the feature within weeks, but it is still ironing out specific details and still could decide not to move ahead with the plan, the people said.
In the U.S. Chrome has nearly 47.5% of the browser market across all platforms, according to online analytics provider StatCounter.
Read more - https://www.wsj.com/articles/google-...ser-1492643233
Interesting stuff.
I wonder how this will turn out as pop-up blockers are there since the beginning, but networks were always able to create better scripts to show their pops.
If you are familiar with manual spying you can see even these days that some networks are already being blocked while others are working well.
If it's going to happen massively I think they may shift towards using redirects, back button redirects or other creative ways.
There is too much money in these things to disappear completely.
It was just a matter of time overall.
Like Erik said, some networks like PopAds, Propeller and AdCash already bypass some ad-blockers. Again a situation to wait, see what happens, and then adapt.
Depends how much Google wants to prioritise this. If they really want to eradicate pops and put a decent budget toward that goal, for Google values of "decent budget", I'd be surprised if most of the pop companies could keep up technically.
However, obviously, that only affects the Chrome ecosystem. It'll shrink the pool, but there are still plenty of Firefox, Safari and Internet Exploder users out there.
I wouldn't panic - it's like desktop pops being dead for around 5-6 years already as we all know ^^. But fully agree with Caurmen here - if Google really takes this on, I doubt there's anybody being able to compete tech wise. Still nevertheless, there's always something new coming up replacing a lost revenue stream. The industry is evolving so who knows what ( in case ) is going to replace pop unders - maybe interstitials ( again ), tab unders or whatever something we haven't even thought about yet.
I wonder since years, why pop's are still here! But truth is, until now no blocking solution was bulletproof.
King is dead, long live the king 
As always, a lost ad format will be replaced by a new ad format.
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