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My first campaigns tutorial (11)


04-19-2017 04:21 PM #1 Mobidea (Veteran Member)

Hey!

Congrats with the new start
It is true, our platform takes some time to update, it can take up to 1 hour, and Voluum is real-time.
Although, make sure you are constantly chatting with our support team, as they can help you, in case if the difference continues to be the same.

Good luck! Looking forward to see the results


04-20-2017 10:28 AM #2 vortex (Senior Moderator)

Fantastic!

Looking forward to seeing stats when you have them!

Try not to run beyond 10x payout for each offer at first. Let's see where things are at before spending further money. There are OK-offers, then there are good/great/awesome offers (and of course there are dud offers too). We want to spend as little as possible to uncover a good/great/awesome offer, before spending further money to confirm potential and optimize. 80/20 rule at its finest.



Amy


04-21-2017 08:34 PM #3 vortex (Senior Moderator)

I'm getting traffic but no conversions.

Following your advice, I'm gonna stop the first campaign because the cost is just around 10x payout.

I'm thinking on running a campaign for one country and one carrier and split between all the offers I gathered. Any thoughts on this?
Good call on both counts!

I limited the first camp to a single offer just to keep things simple, but will go into how to rotate offers in the next lesson. If you already know how to do this go right ahead. Testing lots of offers and identifying the most promising to optimize and scale is the way to go.



Amy


04-23-2017 02:40 PM #4 rei4u2005 (Member)

What is 80/20 rule ?


04-23-2017 04:46 PM #5 vind76 (Member)

Ciao Ragazzi, ho LP Una per una campagna, ma non so inserire il monitoraggio Voluum all'interno.
Chi mi può aiutare o indicarlo tutorial?
Grazie


04-25-2017 03:18 PM #6 rei4u2005 (Member)

@Mobidea wow I guess I have a lot to learn about this. Many thx for your reply


04-26-2017 12:39 AM #7 vortex (Senior Moderator)

What confuse me why I'm only getting 0.09 $ ( I got 2 conversion but the payout is 0.64$ why the math does not add up) ?
Like Mobidea said - if some of the traffic you're sending is NOT accepted by the offer - i.e. not from an accepted carrier/OS/device/etc. - then Mobidea's system would automatically send the visitor to another offer - one that does accept this traffic. So if this other offer converts, then you'll see a different payout.

Another common reason is that some affiliate networks will redirect the visitor if they click the backbutton, i.e. when the visitor lands on the offer, and clicks back, the aff network will send them to another offer to maximize chances of getting a conversion. So if this other offer converts, the payout would be different. I don't know if Mobidea does this or not.


What is 80/20 rule ?
https://en.wikipedia.org/wiki/Pareto_principle

"The Pareto principle (also known as the 80/20 rule, the law of the vital few, or the principle of factor sparsity)[1] states that, for many events, roughly 80% of the effects come from 20% of the causes."

When applied to offers and campaigns: Most of your profits will come from a small percentage of the offers you test. This is why I suggested the rule-of-thumb of testing for 5x payout, and ditching the offer if it doesn't convert. This is to identify only the most promising offers that are winners from the start.

I'll do my best to find time to post new lessons tomorrow - including how to test more offers simultaneously. In the meantime, please feel free to test more offers - either one at a time, or if you want to test several at once, rotate them evenly in Voluum until each offer has spent 5x payout, cut the ones that haven't converted, then continue running the rest, and periodically compare them using this method here:

http://stmforum.com/forum/showthread...211#post289211

Have fun!



Amy


04-26-2017 12:38 PM #8 Mobidea (Veteran Member)

Quote Originally Posted by vind76 View Post
Ciao Ragazzi, ho LP Una per una campagna, ma non so inserire il monitoraggio Voluum all'interno.
Chi mi può aiutare o indicarlo tutorial?
Grazie
Salve, puo trovare il tutorial di questo qui, ma in futuro si prega di scrivere in inglese, per far capire a piu persone e rispondere alle sue domande.


04-27-2017 04:50 PM #9 vortex (Senior Moderator)

Quote Originally Posted by vind76 View Post
Ciao Ragazzi, ho LP Una per una campagna, ma non so inserire il monitoraggio Voluum all'interno.
Chi mi può aiutare o indicarlo tutorial?
Grazie
Maybe this will help you:

https://stmforum.com/forum/showthrea...by-Step-Voluum



Amy


09-21-2017 12:52 AM #10 dancnx (Member)

Hey STMers,

Dancnx here, I have just started my first campaign using he Vortex direct link guide.

I have started a follow along here https://stmforum.com/forum/showthread.php?37922-Smack-That-Monkey-Newbyz-first-transparent-mobile-campaign

Please follow along and comment, I really want to accelerate my introduction into AM.

Suggested follow along's and guides would be greatly appreciated.

Current goals

* Learn terminology, tools and set up
* Buy traffic, learn how to read results via dashboards and Voluum
* Test multiple offers
* Then test multiple 3tier GEO's
* Learn how to optimise, then move on to landing pages
and hopefully, graduate to Facebook Marketing or Adult

Regards

Dan (chaingmai) currently hanging out in Bangkok the city of sin.


09-26-2017 02:06 PM #11 vortex (Senior Moderator)

Please follow along and comment, I really want to accelerate my introduction into AM.

Suggested follow along's and guides would be greatly appreciated.
Will certainly comment on your FA sometime today! Sorry for the delay - just got back from a work trip and recovered from jet lag.



Amy


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