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Auto-subscription and clicktrading (11)

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Hi

Recently one of my AMs gave me an offer and said it allowed auto-subscription and another AM said an offer was set up for clicktrading.

Can anyone explain these concepts?

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I assume your AMs are using different terms then most of us do. Auto subscriptions sound for me like a 0 click flow - implementing a script that is pressing the subscribe button. Clicktrading is not ringing a bell would be also curious to hear what it is.... Maybe you can ask them for a deeper explanation and share it with us? By the way if a technice like this 0 click is allowed it does not mean automatically thats its technically possible.... A lot of offers are protected against it and you need to be the most crazy nerdy dude to crack it.

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Hello, aoworks!

I think the best way for you - to ask you AM about details. Usually they love to help you and answer all your questions, especially if you're doing a good Volume. If we talk about auto-subscription, it reality works like 0-click flow, but don't think that your CR will be 100%. I'm running some 0-click offers now, and CR is about 3%. So it's not like a 100% auto-subscription. Under clicktrading I understand when people click "next" couple of times on your LP, and on the 3rd or 4th time they see an absolutely similar LP, but it's already an offer. When they click "next" again, they will be subscribed. It works on FB

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There is also auto-subscribing that is basically dirty hacking and exploiting offer pages.

Stay away from that.

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Thanks.

I think I understand auto-subscription now.

I asked my AM and apparently it was a type. She meant click training and explains it like this:

"User reads articles apparently
And clicks to change pages
And within certain clicks of reading a conversion is fired
Think between 15-20 clicks"

Is anyone familiar with this?

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Out of curiosity guys, which is better Auto-subscription (0-cick flow) or click training?

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0 click offers are very rare nowadays, so you have to find the proper offer that already has it or allows it and you need the skillz as well. For the Clicktraining ones you need only an offer that has the billing page not hosted by the carrier, otherwise the page looks too official and it would break the style that the article has. We used the Clicktrading strategy especially in Italy and Switzerland for a couple of month. In IT it was a gallery flow, we took a popular model (Belen Rodriguez) and had pix of her with a counter of sites. Like page 1/6 every click gave a better pic of her and when you were at 5 its started with the billing pages (its 2 click). In Switzerland we used a different style with questions: Are you 18, are you interested into chicks, boooooom!

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chicks interest in all countries ))))))

about zero click offers: auto-subscription usually takes place on a unique MSISDN number. This is the usual condition for such offers. So your CR is not more than 3-5%
2click offers usually use lander polls or questionnaires...

if you want to increase your CR - place the close button on lander (1click subscription and close page)

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Interesting
How do you know if the billing page is hosted by the carrier?
Why did use 6 steps for 2 CF?

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I know it because its eighter our product or we know the advertiser so well that we get all the infos that we need, like who hosted the billing page, its in the end not a big secret. If you check the billingpage you see it anyway yourself, if it looks super shitty with an official logo from Vodafone or god knows what, its carrier hosted, if its done in a marketing way its hosted by the merchant.
For the CF we used 6 steps because we tested it with 2-8 clicks and 6 turned out best for us....

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Alright, thanks.

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