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Advertiser or Publisher? (4)


04-16-2017 10:15 AM #1 lanateez (Member)
Advertiser or Publisher?

To be honest i feel really ashame, as i searched and searched an i cant find anyone else ask this quistion before. SO i feel really stupid right now, but i must get my head around this silly thing so i can continue focussing again on how to start my first campaign.

So the question is, what is the difference between a publisher and an Advertiser, and with one of the two are you when you are doing AM??

Many thanks

LT


04-16-2017 10:43 AM #2 johner911 (Member)

This is an interesting question and exactly on point, so there is not need to be ashamed of anything.

When you are working with an affiliate network (promoting an offer) and buying traffic (for that offer) on paid ad sources, you are actually both.

You are a publisher in the eyes of the affiliate network,
you are an advertiser in the eyes of the traffic network.


04-16-2017 12:57 PM #3 lanateez (Member)

Aaah so that why i wasn't able to understand the difference, i am a publisher and an advertiser at the same time coz im buying traffic as an advertiser and sending it to offers so than i am a publisher.

many many thanks for that.

LT


04-16-2017 01:07 PM #4 lanateez (Member)

The thread was already here to answer my question but just found it now, for the ones who are reading and having the same question: https://stmforum.com/forum/showthrea...ocab-explained


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