First profitable campaign (6)
Hi guys,
I am a SEO-affiliate, which means I usually run Websites, rank them in google and send visitors to affiliate offers in the financial niche.
Beginning of April one of my merchants launched a promotion to end customers, which really stands out, so I decided to try Facebook Ads to increase my reach immediatley, as the offer is limited to End of April.
The offer is a financial product, which costs about 40 Euro, but is free if people are contracting until 30th of April. My Earnings are 65 Euro per lead.
Targeting
As it is useful for every adult, I startet my campaign with the following targeting.
- People from 18 to 55
- Interest in Shopping, Travel etc. Just people which had interests in things that cost money. So I target 11 million people.
- Placement in Feed and right side
- Costs is per Click and I am using automatic bidding
Ads
I have 3 Ads in one Ad Set. The text is the same but the picture vary. Prices are almost the same, but Facebook seems to prefer one Ad much more than the others. More than 90% of impressions are with this particular Ad.
Tracking
I am not using any tracking software, I just have a static landing page which is not ranking in google, so only traffic is Facebook traffic. The affiliate link on my landing page has sub-ID so I can see, which comisions are coming from this lander.
Results
Costs is about 45-55 Cents per click. The campaign is profitable from day one.
My daily spend was 23 Euro per day and I increased a few days ago by 5 Euro. So now I am spending 28 Euros. I could do more, but I read somewhere that I shouldnt increase to quickly as this could result in higher costs per click.
Total Spend: 291,90 Euro
Total revenue: 455 Euro
Profit: 163,10 Euro
What to do now
Now I would like to scale: As my targeting is 11.000.000 people I think I could just increase the daily ad spend, which just bring in more revenue and more data.
- How can I increase the daily ad spend, without risking to increase the costs per click? Can I just double, triple the daily budget or should I increase slowly?
- As I don´t have a proper tracking on Leads I would need to optimze on Clicks. Would you do this?
- From the demographic results it seems that men between 35 and 55 have the best ratio of impresions/click which for me means they have the highest interst in the offer.
I am afraid to cut out the younger men an women in general, just because of the click ratio. Because I guess that even with less clicks the younger men and also some women could convert on the offer.
What do you think? Should I let Facebook just automatically do the targeting or would you take out some ages and females off the campaign based on the data in my screenshot?
Any other suggestions?
Your help is very much appreciated.
Hey,
ich bin auch aus Deutschland, und suche leute mit denen man über alles reden kann bzg affiliate. Man kann sich sicherlich austauschen.
Falls du möchtest, adde mich in Skype: live:4637efdbe8472ff2
Hi caramba,
nice campaign 
My thoughts about it:
In case you want to scale faster i would suggest you duplicate the existing AdSet.
I'm a bit superstitious about changing a winning AdSet on FB so i would probably start split testing interests/age/gender by creating new campaigns/adsets and leave the one you have right now (except increasing budget slowly). Just my 2 cents
PS:
Hi randomdude,
thank you for your thoughts. They help a lot.
As I have 2 weeks left until the offer ends, I will concentrate on increasing the budget.
Originally Posted by randomdude123
nice campaign
My thoughts about it:Facebook decides quite fast (low number of impressions) in terms of which ad to promote. Therefore it is better to create one Ad per AdSet. That way you make sure you get decent amount of data for each Ad e.g. 2k impressions per Ad before you make your decision which ad to scale.
Based on my experience it is better to increase the budget slowly. You can create a "Rule" in AdsManager that increases your daily budget x% per day.
In case you want to scale faster i would suggest you duplicate the existing AdSet.
I'm a bit superstitious about changing a winning AdSet on FB so i would probably start split testing interests/age/gender by creating new campaigns/adsets and leave the one you have right now (except increasing budget slowly). Just my 2 cents
PS:
You included a Facebook Pixel?
I also copied the campaign, like you suggested, and set a daily budget of 100 Euro. When I have similiar conversions like with the first ad set, I will set adset for each Ad, to see, if some performs better than the other.
No there is no Facebook pixel yet. Should implement one for a retargeting campaign?
What i would do is include a pixel on the lander to collect data of your visitors and create a lookalike audience in FB. I'm not sure how your lander looks but i guess the viewer has to click on a button to get to the offer --> set a custom FB pixel for that click.
Thanks randomdude,
Yes, the Lander is like a news article with text-links. I gonna try the pixel, when the merchant extends the promotion.
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