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Massive Click Loss Between Facebook and Fraudbuster in Random Cases (14)

04-14-2017 06:14 PM #1 andyvon (AMC Alumnus)
Massive Click Loss Between Facebook and Fraudbuster in Random Cases

So I've been having a weird issue for a while...

In some random cases I get massive click loss from Facebook to Fraudbuster, e.g. a campaign right now has 270 clicks according to Facebook, but only 9 got registered in Fraudbuster and further redirected to my Voluum.

It's very hard to pinpoint / troubleshoot the issue because I have pretty much the exact same campaign running on a different Facebook account with the same hosting setup etc. which works fine.

I’m using the default integration method with redirects for both money and safe page.

Common sense would say that the issue is related to Fraudbuster, but whenever I manually test the link, clicks get tracked perfectly fine.

Have you ever heard of an issue like that / do you have any idea for how to solve this?

04-14-2017 06:53 PM #2 azureus (Member)

There are logs so you can check that. Maybe most clicks went to the safe page...

Another option would be something shady done by Fraudbuster.

04-14-2017 07:26 PM #3 andyvon (AMC Alumnus)

Quote Originally Posted by azureus View Post
There are logs so you can check that. Maybe most clicks went to the safe page...

Another option would be something shady done by Fraudbuster.
thx, that doesn't help unfortunately... even if clicks go to the safe page they are usually tracked in Fraudbuster, just the "Safe Page Visit %" goes up. In my case, nothing is tracked at all

My paranoid side suspects that Facebook somehow flagged the account and sends a bunch of fake traffic, but who knows...

04-14-2017 11:47 PM #4 bobliu (Member)

Facebook segments traffic on a number of factors - a key parameter - location may be the cause of this. It could be Facebook is sending you traffic from users in an area with a similar IP range that Fraudbuster is unable to detect or marks as a false positive for cloaking. With the rise of IPv6 ISP ranges can change faster than the IP db's can update them. The fact it's working from one Facebook account and not another, leads me to believe this is the case.

Pause the campaign and contact Fraudbuster with the IPs in question to see if it is indeed a false positive so they can update their IP detection DBs.

04-16-2017 05:02 PM #5 andyvon (AMC Alumnus)

Quote Originally Posted by bobliu View Post
Facebook segments traffic on a number of factors - a key parameter - location may be the cause of this. It could be Facebook is sending you traffic from users in an area with a similar IP range that Fraudbuster is unable to detect or marks as a false positive for cloaking. With the rise of IPv6 ISP ranges can change faster than the IP db's can update them. The fact it's working from one Facebook account and not another, leads me to believe this is the case.

Pause the campaign and contact Fraudbuster with the IPs in question to see if it is indeed a false positive so they can update their IP detection DBs.
It's not a false positive, because positives - clicks that get cloaked and sent to the safe page - still get tracked by Fraudbuster. In my case the clicks don't show up at all, neither as money nor safe.

I am using Cloudflare as DNS and tested both with and without the http proxy which doesn't seem to make a difference either.

I contacted Fraudbuster support already and they sent me this generic FAQ with tipps on how to reduce clickloss: https://docs.fraudbuster.im/kb/lower-your-click-loss

In my case even calling it clickloss is an understatement though because we are talking > 90 %

04-17-2017 06:25 AM #6 hieu nguyen (AMC Alumnus)

I have the same issue especially when running only Mobile Newsfeed. Facebook shows a lot of link clicks but nothing showed on Voluum. But it's better when running Desktop Newsfeed or Right Column.

04-19-2017 07:01 AM #7 andyvon (AMC Alumnus)

Quote Originally Posted by hieu nguyen View Post
I have the same issue especially when running only Mobile Newsfeed. Facebook shows a lot of link clicks but nothing showed on Voluum. But it's better when running Desktop Newsfeed or Right Column.
interesting... it is in fact mobile newsfeed only ads, so good to know that others have similiar issues.

04-24-2017 10:52 AM #8 subbarao (Member)

Same Problem is happening with me also, any solution guys ? any one from noipfraud or JCI are having same issues ?

04-24-2017 11:02 AM #9 subbarao (Member)

I'm also experiencing this in 1 campaign. It was running just fine, then at some point 1-2 days ago traffic stopped coming to my website while still showing on FB. I did no changes on the campaign at all.

My site is working just fine. Everything looks fine. But FB charging for clicks and nothing ever arriving to my website anymore.

FB is definitely up to something.

04-24-2017 01:14 PM #10 gdpdfe (Member)

So for sure Fraudbuster ate your clicks.

04-24-2017 03:34 PM #11 subbarao (Member)

In my case, I'm using Traffic Armor. So definitely not a Fraudbuster issue. Besides, since I'm using CloudFlare there would be a trace of those clicks at least there. None. The clicks are not showing up anywhere except FB: not in CloudFlare, Statcounter, cloaker, tracker, etc.

More info: I duplicated the campaign. Without touching anything at all. Traffic started coming in just fine, number of clicks sort of matching... Then a couple hours later, traffic disappears again. Showing up on FB but not coming to my website.

04-26-2017 12:56 AM #12 polarbacon (Moderator)

Few things to consider:

1. Fb is going thru some major changes atm in regards to ad delivery, and I can't speak to the specifics on this, but its within the relm of possibly its something to do with that

2. Server wise (and also at cloud flare) make sure you have caching turned off...I believe its on by default at CF now...this will cause under reporting due to the fact it can sometimes cache the redirect/js...this is done to increase load speed see here for more info on this

https://support.cloudflare.com/hc/en...What-to-Cache-

3. Repeat the test with the same ads in a different account to see if the problem persists, this would identify that its an account issue

4. You could test another cloaker(noipfraud, JCI, Traffic Armor) to eliminate the possibility of the cloaker being the issue

5. Lastly you could remove all cloaking and just setup a test camp direct to your safe page...with something like getclicky/GA on the page...this might give you some insight as to what the clicks actually are....it also gives you data to complain to fb about describing the issue....of course you would do this in a clean account..

04-28-2017 12:49 PM #13 vortex (Senior Moderator)

Quote Originally Posted by polarbacon View Post
Few things to consider:

1. Fb is going thru some major changes atm in regards to ad delivery, and I can't speak to the specifics on this, but its within the relm of possibly its something to do with that

2. Server wise (and also at cloud flare) make sure you have caching turned off...I believe its on by default at CF now...this will cause under reporting due to the fact it can sometimes cache the redirect/js...this is done to increase load speed see here for more info on this

https://support.cloudflare.com/hc/en...What-to-Cache-

3. Repeat the test with the same ads in a different account to see if the problem persists, this would identify that its an account issue

4. You could test another cloaker(noipfraud, JCI, Traffic Armor) to eliminate the possibility of the cloaker being the issue

5. Lastly you could remove all cloaking and just setup a test camp direct to your safe page...with something like getclicky/GA on the page...this might give you some insight as to what the clicks actually are....it also gives you data to complain to fb about describing the issue....of course you would do this in a clean account..
Polarbacon!! Thanks for emerging from your forest finally! Nice seeing posts from you again.

And thanks for the advice - on-point and valuable as always.



Amy

04-28-2017 01:05 PM #14 jessejames (Member)

Have you checked server log on the Fraudbuster server? Does the clicks even hit it, or is it after Fraudbuster on redirect to safe/money page?

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