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Hit $400 profit a day. Then offer died. Where to go now? (15)


04-14-2017 01:41 PM #1 dollar (Senior Member)
Hit $400 profit a day. Then offer died. Where to go now?

Hi, I'm new to aff business, just hit $700 revenue and $400 profit last sunday. Then the offer died. It's on pop traffic. Where am I suppose to go? Stick on pop? Facebook? Native?
Any advice is appreciated.

My Skype: jack@hearttell.com

I was a programmer has more than 10 years experience. Started a startup company before , raise half a million dollars VC, and failed.


04-14-2017 02:18 PM #2 Mr Payne (Member)

Congrats Jack!

Obviously you can go many different directions and it's going to depend on your goals. I suggest focusing just a bit more on learning how to make your pop campaigns more stable, find and manage multiple profitable campaigns.

Then you can start branching out to other traffic types.



Andrew


04-14-2017 03:20 PM #3 ivocado (Member)

sounds good! i see no reason why you should stop running pop now. offers go down, as new one pop up every single day. what made your pop campaign successfull? there should be a repeatable process behind. keep going until you hit the green again. test, test, test!


04-14-2017 03:23 PM #4 erikgyepes (Moderator)

Why not stick to pops and find another offer?

Why would you totally change the direction just because 1 offer died?


04-14-2017 03:56 PM #5 dollar (Senior Member)

Thank you guys. I thought pop offers are not consistent and hard to hit $x,xxx/day. Is that true?


04-14-2017 04:48 PM #6 Mr Payne (Member)

Running pop campaigns may not be as stable as some offer/traffic types but you can develop a process that allows you to have stability to reach $x,xxx/day and more.



Andrew


04-14-2017 05:20 PM #7 ivocado (Member)

as a programmer you have a real good background for pop in my opinion. speed and automation is key with all the different targets coming / going and the volatile performance.


04-14-2017 11:48 PM #8 dollar (Senior Member)

Quote Originally Posted by Mr Payne View Post
Running pop campaigns may not be as stable as some offer/traffic types but you can develop a process that allows you to have stability to reach $x,xxx/day and more.



Andrew
That's a good idea. I will develop a process. Thank you.


04-15-2017 01:15 AM #9 vortex (Senior Moderator)

Dollar - you've gotten awesome advice already.

To summarize, since you're finding success with pop, develop a process and automate the most time-consuming parts and you could be finding more success. I would still suggest for you to explore outside of pop later, but if you're getting the hang of pop AND since you're a good programmer, then milking pop some more before moving on may be the way to go!

Offers are always coming and going. Also, pop camps will often just die suddenly and for no apparent reason. The trick to making consistent profits with pop is not to run a single camp at a time, but to juggle multiple camps at a time, each testing multiple offers and landing pages, and targeting a different geo/carriers/etc. This is where having a good process will help tons.

Find where the traffic volume is first - don't target a small carrier in a small geo on a small traffic source for example. It's better to be juggling 20 big camps vs. 200 small ones - unless you have very efficient automation in place.

Focus on finding bigger winners so you don't spend a ton of time/energy/money on optimization. Test lots of stuff, find gems you can optimize to profits in a short time, and scale fast. Testing and scaling are what will increase ROI by largest amounts. When optimizing, focus on the traffic segments that are responsible for big slices of the total traffic, and don't optimize past the point of diminishing returns.

When you're running multiple camps, you won't care as much when an offer is paused, or when a camp dies for no reason. Have fun!



Amy


04-15-2017 07:57 AM #10 dollar (Senior Member)

Thank you, vortex.
A little update:
I changed the offer and lander to another vertical. Currently have $50 profit today.


04-15-2017 09:45 PM #11 vortex (Senior Moderator)

Quote Originally Posted by dollar View Post
Thank you, vortex.
A little update:
I changed the offer and lander to another vertical. Currently have $50 profit today.
GREAT to hear!

Try to get used to testing lots of landers and offers. This is one of the most major psychological barriers newbies need to get past.

I'd rather test lots of offers and landers, than try to get green by cutting a ton of placements. The first approach has the potential to massively increase EPC with minimal work and smaller test budget, whereas the latter approach has much less potential for extreme ROI increase, requires a lot more work, and more importantly, requires a lot more budget.

So - test lots of offers and landers (or do adequate spying to zero-in on the best offers and landers), find a decent combination, THEN cut everything that isn't profitable - placements, OSs, browsers, carriers, what not. Don't half-ass the first step by taking a couple of landers and a couple of offers and throw a camp together, then either give up on it or spend a fortune on cutting placements hoping to get green gradually. The camp will likely die before you make it to green - before you can recoup all that investment. Worse, the placements you'll have cut, may not actually be bad-converters - it may just be because your offer+lander combo just doesn't convert.

Sorry for that rant! But it will stand you in good stead I'm sure.

Next: Scale the same camp to all the major pop sources. Set up several camps with different bids to see which one does the best, then keep the best or the best few bids running and cut placements in loss by a multiple of the payout (e.g. in loss by 2x payout is my favorite rule-of-thumb). Testing bids and cutting placements are the major tasks when scaling to other networks.

And if you haven't tested bids extensively for your current campaign, you definitely should start there.

Also try to play with frequency cap. For your original camp, duplicate your current camp, set a lower bid and increase the frequency to monetize traffic you weren't before with the lower frequency.

Congrats on the green! Here's to a lot more!



Amy


04-15-2017 11:37 PM #12 dollar (Senior Member)

Hi, Amy, your reply is pure GOLD!


04-16-2017 04:00 PM #13 dollar (Senior Member)

So here is my plan to add some automation to this whole testing process.

I will make a small script which can apply offers in several affiliate network. I can specify which GEO and vertical to apply for.

feature 1: list offers in all network, with specific vertical and GEO.
sample: I can type: 'list UK iphone7', then it will list all iphone7 offers in UK in all network.

feature 2: apply offers.
sample: I type 'apply uk iphone7', it will apply all offers.

feature 3: add offers to Voluum.
sample: I type 'voluumAdd uk iphone7', it will add all offers to Voluum, if it's already in voluum, then skip it.

feature 4: manually update carrier target for every offer, and add carrier information to the title of the offer. after all, the offer name will be like: iPhone7-vodafone-wifi, iPhone7-three-nowifi and so on. so in voluum, I can easily choose offers when I setup campaign.

What other features do you think I can add to make the testing more efficient? We can share this script if you think it's helpful.


04-17-2017 04:22 PM #14 vortex (Senior Moderator)

What other features do you think I can add to make the testing more efficient? We can share this script if you think it's helpful.
First of all, FANTASTIC idea! If I had this script when I first started out, I could have saved days out of my life in manually adding offers to the tracker before we had a similar script developed.

Feature 3 would be the easiest to implement for any aff network and tracker that have APIs, so I would recommend starting there.

Features 1 and 2 though may be tricky, because lots of aff networks don't have very good search functions for offers. For feature 4 same thing - many aff networks don't have a consistent template that they use to organize offer information such as which carriers and OSs are accepted, conversion flow etc.

So you may need to either 1)develop custom automation flow for each affiliate network, or 2)outsource some of the data collection, e.g. ask a VA to log all the info into a spreadsheet, then program your automation to accept the spreadsheet as input.

I know for a FACT that many members would be willing to pay for a script like that, so if you do end up sharing the script, expect to become Mr. Popular around here!



Amy


04-18-2017 06:14 AM #15 dollar (Senior Member)

Hi, Amy, it's almost done. Most of them have an API.
After it's been finished, It feels like have an machine gun in my hand instead a small pistol.


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