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Facebook Video View Ads (4)


04-11-2017 11:31 AM #1 flashpacker (Member)
Facebook Video View Ads

Hi All,

I keep hearing that Facebook video view ads are super cheap and well worth a try.
So have setup a campaign for video views and let it run.

I decided that being charged for 10 second video views would be a good option
as at least 10 seconds should show some interest from the user.

So my adset settings look like this:

Click image for larger version. 

Name:	videoviews.png 
Views:	69 
Size:	57.5 KB 
ID:	14903

But when I look in the results at the Ad Manager level, Facebook is charging
me per 3 second view?

I thought my settings were pretty clear, but have I done something wrong?

Mark


04-17-2017 07:44 PM #2 zizowireless (Member)

Hey Flash,

Not sure if I'm going to be super helpful here. But I believe facebook just calculates the cost of those 3 sec views from what it charges you for the 10 sec. I always go with automatic bids. Have you seen greater success with manual bids on FB? Or are you just trying to keep to a budget?

I know that for other campaigns types, like conversions, it will show you cost per click, but it's just a calculation based on what your cost per 1k impressions and clicks. I'm betting it's the same type of calculation. But I've been wrong before.


04-18-2017 10:00 AM #3 flashpacker (Member)

Thanks dude, yeah in the end it was charging me for the 10 second views. Im going with manual bids because I'm trying
to stick to a budget. Will try auto bidding at some point though.


04-20-2017 04:34 PM #4 snuffleupagus (Member)

flashpacker,

have you looked into any services like viboom? curious if these services work and/or facebook can detect them.


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