Is there cash on AdCash? (5)
Continuing our series of brief ad networks' reviews, this time we'll be looking into AdCash.
[Disclaimer: This post was originally published on mobidea Academy. All the missing information can be found in the full version.]
Adcash is an ad network focused on mainstream traffic. At the beginning, it was a manage-only platform. This basically means every user had a personal account manager who helped in pretty much everything regarding campaign set up, segments, optimizations, etc.
However, that’s changed. Now, Adcash has got a self-managed platform. In fact, users set everything by themselves, just like you’d usually do on other networks.
Its managed platform is still very interesting, though. For high spenders, it offers features like performance models, such as CPA, and even allows you to create landing pages and banners for free.
The platform has three main types of traffic:
- Desktop - web campaign, user interest campaign, In-stream video campaign;
- Mobile web - you can create same campaigns as for desktop;
- In-app - Obviously, in-app campaign, user interest and video.
A web (desktop), a mobile web, and an in-app campaign are the most basic for each of the respective types of traffic.
This is the part where I’d like to refer to theuser interest type of campaign, which can be quite interesting.
First of all: what’s that all about? Simple: user interest targeting will display your ads and offers for users that have shown interest exactly in what your offer has to… well, offer.
For example, if you’re promoting a game offer, whenever the users visit a site, regardless of the site’s theme being gaming or not, your ads will be showed to them. This is different from contextual targeting, which targets the site’s category, in which case your ads would be displayed on gaming-related websites only.
Adcash’s engine tracks the user’s preferences while they browse the web, mostly through cookies. When the data is stored, and after a certain threshold, the user will be labelled as having interest in a specific topic.
This tool can help you create campaigns that are super detailed, mega concrete and highly targeted! This is gonna lead to higher margins, as they decrease the spending in unnecessary and uninterested users.
In-stream video campaigns are the ones where your ads will be displayed along with the main video the user will be watching. They can be displayed before, during, or after the actual video.
This campaign type is for advertisers who wanna promote video content.
Adcash is a pretty good and trustworthy ad network! It’s also got one of the best interfaces out there.
There are some low points worth mentioning, though:
- It doesn’t have a lot of traffic for every GEO, and we are not even talking about super obscure GEOs. We’ve tested some pretty common and big GEOs for which they didn’t have much mobile traffic. It really depends a lot on the ISP. For instance, it may fail to have any traffic whatsoever for Brazil Oi, but have for Brazil TIM
- You really have to know which ISP is the correct one to target to get traffic. Their support can help you with that
- Adcash doesn’t allow you to explore some pretty standard mainstream formats, such as 320×50 or 320×480. That’s weird.
- It’s got a high minimum deposit to start with: $1000! Ouch! That is, if you want the managed platform, for the self managed platform the deposit is $100.
Adcash is a bit picky with landing pages. It can easily reject campaigns due to some minor issue. You can also contact the support. If necessary, send a screenshot of the landing page.
The very good points?
The support! Even though it’s a self-managed platform, the support at Adcash rocks. Every email we sent was answered in a reasonable amount of time and the problem was always quickly solved.
Offers & Verticals
Ad types: Display and Popunder
Cost model(s): CPM and CPC for the self managed platform. For the managed platform, you can have access to all kinds of performance models, such as CPA, CPL or CPI
Verticals: Mainstream (Varied)
Payment & Investment
Minimum deposit: $1000 for managed platform and $100 for self managed platform
Payment Methods: PayPal, Skrill, Bank Transfer, Payoneer, WebMoney
To check more about Campaign Creation and Tracking on AdCash feel free to visit original article's page at Mobidea Academy.
Good luck to all!
Good job, thanks for posting this guys! 
I've had mixed quality support. The account managers were always great for me but the standard support email exchanges were much less pleasant.
Originally Posted by manu_adefy
Anyone running display/inapp on adcash?
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