Home > The Newbie Zone > Questions and Answers

My first green camp! - Mr.Payne & Amy method - NEED HELP WITH BIDDING (7)


04-07-2017 07:05 PM #1 falconpunch (Member)
My first green camp! - Mr.Payne & Amy method - NEED HELP WITH BIDDING

Hello!

First of all, I'm doing the @vortex method, started doing @MrPayne method too, but with my own tweak at the end

This is my first ever green campaign on affiliate marketing, so Im pretty happy!

Name:  Ts56iWn.png
Views: 221
Size:  9.3 KB


But, as you see, VERY little traffic... This is the Today stats so you can imagine...

In this last hour:
Click image for larger version. 

Name:	c9b43a0ab1644b0c9c43e5f9d3fd7fbf.png 
Views:	222 
Size:	6.6 KB 
ID:	14880

I have the bid at 0.0015, should I increase? Decrease? How do you test bids?

Thanks a lot in advance!!


04-08-2017 04:23 AM #2 chris_climbs (Member)

Nice job on the green! Without any information known about your camp (GEO, T.S., etc.) it will be hard for anyone to make specific suggestions for your camp.

I'll make a guess and say that looks like ZeroPark to me, and based on what you said you're doing afflow arbitrage?

Assuming that's ZP, the "visibility" indicator might not always be super precise, but 0/5 means you're likely bidding a bit below the average and not winning much of the available traffic. You could increase the bid by some amount (not by something so small like a penny) but maybe something like 50 cents at a time, and watch and adjust accordingly.

Alternatively, you could set up another couple camps at the traffic source at different bids, split testing the bids to see what performs best.

If you can buy more traffic and it's still converting fairly consistently, then it would be wise to look and see if there were any major segments you could cut (OS, Browser, Device Type, etc.), then maybe look and see if any bad placements are eating up your spend. This would not be worth it though at the current rate of 1000 impressions a day, because you don't have enough traffic to make such cut as it stands.

The bottom line is you should test a few bids and find out for yourself what works best for the camp!


04-08-2017 04:40 AM #3 falconpunch (Member)

Thanks Chris! I really appreciate your answer, yes, is afflow arbitrage and the camp is in BR!


04-09-2017 02:16 AM #4 vortex (Senior Moderator)

Chris has told you most of what I was going to - thanks so much Chris!

Congrats Falcon on your first green! Where you are is not the most important - the important thing is you're headed in the right direction. So here's to hitting on more and more profits!

BR is a big geo! Are you targeting a carrier, or wifi? Let's start there!

The main difference: If you're targeting wifi, keep an eye on the bot % in your placements stats within the afflow interface, and cut placements that have high percentages of bot traffic. Whereas if you're targeting carrier, then bot traffic is much less of a concern.

ZP is about bidding high and cutting the junk. They have a ton of traffic, which is the upside, but the downside is that because they're brokering from so many sources, the quality spans over a wide range. On the one hand you need to bid high to get traffic from the well-converting placements, but on the other hand when you bid high you'll get a torrent of traffic from the lower-quality placements as well.

There are lots of approaches you can use, but try this:

1)Look through your placement stats since you started running this camp, make a note of the average payout (either look at the summary in the "AP" coluumn in Voluum, or divide the total revenues by the number of conversions), and cut every placement that's in loss by 2x average payout or more.

2)Do one of the following:

a)Raise the bid on the current camp (by at least $0.50-$1), then collect data and cut another batch of placements using the approach above.

b)Clone the current camp and set a higher bid to it, and in this new camp blacklist all placements that are getting good traffic volume in the current camp. The aim is for this higher-bid camp to trigger traffic from better placements that other people are bidding higher on, without having 2 camps getting good traffic volume from the same placements (the lower-bid camp is already testing those placements so your higher-bid camp doesn't have to duplicate the efforts).

3)Repeat #2 as needed.


If a placement performs very well, raise the bid on that specific placement. But you'd only want to do that for big placements, because you'll need to keep track of its performance to make sure the daily profits from that placement is bigger afterwards - otherwise you'd want to revert to the last bid.

Best of luck and have fun! Looking forward to further updates!


Amy


04-09-2017 09:15 AM #5 cmdeal (Veteran Member)

Green is good!


04-09-2017 05:04 PM #6 falconpunch (Member)

Thanks a lot vortex! I really appreciate that answer, actually, when I have a campaign green, and is giving me <$1 per hour on profit, one of two things happen:

1. Offers in afflow aren't profitable again
2. I really messed up the optimization.

So, I need more practice! I made a bot that scrape all live leads into a sql database so I can check out the trending


04-10-2017 05:28 PM #7 vortex (Senior Moderator)

Quote Originally Posted by falconpunch View Post
Thanks a lot vortex! I really appreciate that answer, actually, when I have a campaign green, and is giving me <$1 per hour on profit, one of two things happen:

1. Offers in afflow aren't profitable again
2. I really messed up the optimization.

So, I need more practice! I made a bot that scrape all live leads into a sql database so I can check out the trending
I'm sure you'll keep testing to find an optimization approach that will work for you!

However, know that it's not JUST you. Campaign performance can be volatile, especially when you're running pop. Sometimes, you could be doing everything right, and the camp would still tank for no apparent reason.

The best you can do, is monitor afflow stats to make sure your traffic is STILL going to the best offer(s). If that IS the case, and campaign performance is still dropping even though you're cutting placements, then it's either because of volatility at the traffic source, or there's a problem with the offer (I'm not talking about afflow - they're just a middle man).

If it's a problem with the offer, there's nothing you can do about it. But if it's because of volatility at the traffic source, here are some things you can try:

1)Compare placements stats before and after the performance drop - you may have gotten outbid. See which placements were giving you conversion before, and then see if you're still getting traffic from them. If not, you've been outbid. Try increasing your bid to see if the conversions come back.

2)"Reboot" your camp, by putting it on pause for a day or so, and starting it up again the next day. Sometimes conversions would come back. Don't ask me why, because I have no idea. (Remember to verify that the traffic is still being sent to the high-eCPM offer(s)).

I wouldn't spend too much time beating a dead horse - there are other geos to test. Don't spend too much time/money trying to revive a relatively hopeless camp.

Hope that helps!



Amy


Home > The Newbie Zone > Questions and Answers