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I can see the light... (25)

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Hey guys,

Here's my follow along after trying many different things, different approaches to AM. Sometimes trying things exactly what I saw other people doing, sometimes trying my own ideas, sometimes mixing it all together.

What I've learned so far is:

• Always test and never assume anything

• Before anything, find a good offer

Let this serve as a self reminder as well!

Vertical: AV
Geo: Secret
Payout: under 1$
Traffic source: PopAds

I started running traffic to this offer on March 31st and here's how it did so far:
Carrier Non Adult:
Total cost of traffic: 62.22$
Total revenue: 96.48$
Profit: 34.26$
Optimization: cut 3 phone models, cut tablets and cut carriers that spent twice payout and no conversions.

WiFi Non Adult:
Total cost of traffic: 50.05$
Total revenue: 41.04$
Profit: -9.01$
Optimization: cut 1 phone brand, cut 2 ISPs that spent twice payout and no conversions.

I tried launching a Carrier + Adult campaign but only got 2 conversions out of my 10$ budget and stopped it.

Here's what I thought of doing next: launch the same campaign with different bids. Launch a WiFi + Adult campaign.
Is that a good idea or is there anything else I'm currently overlooking?

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Hey man, first I would like to commend your efforts. $34.26 is an Ok profit and it shows that you can really crush this campaign after optimization. I also think that launching the same campaign with different bids is a brilliant idea. Keep us posted on the outcome, cheers.

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I'd like to set one thing straight, before diving deeper into this.

Did you pause whole carrier after it has spent 2x offer payout? Or did you use wrong wording and you meant "placements".

Assuming that you use the right wording : you have to start from the smaller targeting options, pausing a carrier after 2x offer spend is too soon, way too soon. 2x offer payout is enough to pause a placement, or banner (if applicable), but certainly not the whole carrier.

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Yes, I did pause a whole carrier.

When is it time to pause a whole carrier? I thought no conversions at all after spending 2-3 times payout was enough.

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No, think about this as levels : carrier is one level but there are thousands of levels within that one - the placements. If you cut the whole carrier, which is the upper level, you also pause all those thousands of levels beneath it. What you want to do, is to approach it from the bottom, first try to optimize the placements and only if none of them seem to work with a particular carrier, then cut it.

You also need to make sure that you have offers that accept all the carriers, otherwise it's normal that some of them don't convert.

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The offer does accept all carriers so I'll keep an eye on the placements under that carrier.

It's makes much more sense now, thanks for the explanation!

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You're welcome, keep us posted and ask away in case something is not clear.

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Hey looking good so far. Something you need to realize really quickly in pops is that it's actually very hard to find a profitable campaign these days. If this is new to you, I would immediately go launch that campaign on more other sources as quickly as possible. Campaigns die so quickly now you need to be fast. Maybe others have a different opinion but IMO perfecting one source can be a waste of time when another source can end up being a gold mine. Also, are you maxing your spend on the current carrier camp?

The wifi shows some promise too but if carrier is already doing well I would be trying to maximize those profits as quickly as possible.

Oh, and when something works on Popads for me, I usually find it works well on Propeller and Popcash as well. For Popcash you can contact support and get them to target carrier only traffic, although you can't ask for specific carriers.

Best of luck.

Cheers,
Brad

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Great job, Brad! I wanted to know if you are at the point where you would just try to scale hard since these camps die out pretty quickly. Are you still trying to optimize your LP? or are you running with a ripped lander and didn't make any changes? Thanks in advance buddy. Keep crushing this!

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Very good man! Keep up the good work!

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Don't ditch the WIFI campaigns, one of them showed nice ROI. Try to run just that low level bid and see whether you can keep the ROI. The fact that wifi shows promise for your campaigns is awesome, since there is way more WIFI traffic than carrier. Definitely run more tests with it.

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Hey guys, small update, the offer died out so I'm testing new offers to find anything worthy of doing more tests.

I have one question though. I am testing 3 to 5 geos at a time and I've found 11 offers from 3 networks for one of my geos, should I test them all at once or test max. 3-4 offers at the same time and test the winner against 3 other ones and so on?

Of course these offers are all the same vertical: AV Mobile pin submits.

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11 at once is too much IMO, try to stick to 5 or so. Then again, if your budget allows it and you are patient enough to let the campaign run for a longer time, you can increase the number.

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The results are really not any good.

You have two options basically, pick something that worked the best - for example that ISP #3 and try to get more of such traffic - from other sources, higher bid ...

Or keep on testing more offers, maybe you didn't find the right one yet. It's also possible that your LPs are not the best, but one thing at a time, offers come first.

I like to treat WIFI and Carrier traffic as two separate entities, so I create separate campaigns for them even in the tracker.

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okay another thing , i think you are monetizing go back button traffic by sending the visitors to the offer , i get the from the crazy CTR you have
any ways i will give you one tip that can help .
it's really a good approach if you send people who clicks back button to an other landing page telling them that they must take action or some thing similar this will boost your ROI , and i am sure about this .

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Since you didn't track placements until now, you need to keep on going for a while to see if there are some to cut.

The bidding situation can change pretty quickly, but sometimes it's just a few guys testing something, so don't jump into solutions like doubling the bid too soon.

Your goal now is to start watching the placements and cutting the worst of them, don't try to engage in bidding wars just yet. Identify the worst placements first. You also don't need a gazillion of LP variations, focus on the worst placements now, then tweak the funnel.

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Don't get discouraged, scaling in most cases comes with an short term loss.

You need to find the right placements and targeting for each new traffic sources.

When you're new to a network you get the traffic that nobody else wants (till you have a blacklist and competitive bids).

It is as well a bit of a numbers game.

Test 10 new sources, find 2-3 winners.

Your initial approach to use exactly your winning funnel was right.

However sometimes you need a different lander for new sources.

First step would be to do some live spying or use adplexity to figure out what landers the other guys are running for each of your traffic sources.

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okay great i am still following .
i think you should test a white list campaign and scale from there that can help.
keep in mind POP campaigns They die Quickly .

by the way am counting it's 7 days Now .

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I'm not sure whether you picked the best possible criteria for cutting, those with 0% are obvious candidates, but 8% might not be the best choice in all cases ... but in case it works for you... we all have our specific methods.

Definitely try to test more LPs, your own or ripped ... you're getting solid results, so it needs just a small kick to get into nice % of profit.

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leave the campaign running and Don't black list aggressively .
and see what's Gonna happen .

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Hello again jelz03!

Glad to see that you didn't give up yet, and I see you already got to know the feeling of running a few green campaigns, that's great!

One tip for you, if you can't scale the campaigns no matter what you do, try a different traffic type. So if you're running pops now, test banners too.

I'm pretty sure you know how to test and optimize properly by now, so now you just need to identify what traffic type and setup, would work the best for you.

Mat.

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I'm still learning how to optimize right now, I'm still too afraid to lose my profits in optimization tests, gotta get over that.

When taking my AV campaign to banners, what kind of creatives should I use? I mean do I have to talk about security in the banner or is it a good idea to use an adult banner and let the visitor think that he has a security issue after trying to reach the adult site/video?

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These security issues angles should work with any banner, you basically just need to focus on CTR when running them - so not much targeting, just aiming for the lowest possible CPC and then letting the angle do it's job - which is basically them same approach as with POPs, you don't do any pre-selling there either.

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Hey guys,

I just want to take a moment to let you know that I won't give up even though I'll be off STM for a few weeks. As my budget is shrinking everyday I have decided to temporarily cancel my subscription to use that money to buy traffic.

I want to thank every one that's been helping me through my journey, especially @matuloo who's been there since I created this follow-along, @vortex who was the first to help me in my very first follow-along I posted back in January and @caurmen who's helped my untechnical ass in the programming/scripts forum. And of course thanks to everyone with whom I've ever been in touch and contributed.

I'll be back soon with more profits to show you guys!

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Definitely let me know once you are back, would love to hear how it all played out for you! Good luck!

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