Success Challenge: OsmiumMan (6)
I’m in!
This is my first follow along after signing up here in October last year.
I already have campaigns running in other niches mainly outside AM plus a bunch of websites I have to take care of, so this challenge won’t be a full-time job. Nonetheless, let’s give it a try.
My approach
As Mr Payne started this success challenge, I’m going to use his approach he outlined here: https://stmforum.com/forum/showthrea...ing-to-Profits
Landing Page/Direct Linking: In a first step I’m going to direct link only.
Offers/Network: I got 6 offers recommended from my AM, so I’ll go with them for the beginning and probably add more later. I plan on using just one network for the beginning, as I have a responsive AM there and to concentrate my volume.
Payout: The payout ranges from 0.3 to 1.5$
Traffic/Traffic Source: I only target carrier traffic. I buy traffic from two traffic sources.
Bid: As I have no experience I can use, I decided to go with two campaigns for each traffic source, one with a low bid and one with a high bid.
Budget: Daily budget of 10$ per campaign, total budget 50$ per campaign before I make a full evaluation.
Geo: I chose a pretty large 3rd tier country.
Campaigns: So if you have read the above, I’m going to start with 2 TS x 2 Bids = 4 campaigns. My plan is to quickly reduce that to one campaign (better traffic source, better bid).
I’ve submitted my campaigns and I’ll soon start receiving traffic.
I’m going to post an update in a couple of days and until then, I wish the other participants in the success challenge good luck!
Here I am with an update after 2 days.
Traffic Sources:
I have spent about 50$ so far on the two traffic sources:
TS 1 was a fail. Even with the lower bid, my daily budget was quickly depleted. So the data is not worth very much as the campaign was only running during few hours. Nonetheless, I'm pausing these 2 campaigns and will focus on TS 2.
In TS 2, the "low bid" campaign had almost no traffic. I'm going to increase that bid to twice the bid of the "high bid" campaign and rename it to "very-high-bid".
What looks promising is that in TS 2, the high bid campaign had a ROI of "only" -56%. Bear in mind that I don't use landing pages.
As I focus on only 1 traffic source, I'll increase the budget of both remaining campaigns fro 10$ to 20$ per day.
Offers:
All the offers had conversions, but no offer is green yet. I'm going to keep all these offers as I stopped 2 campaigns and as the sample size is too small.
I'm trying to find more offers to add, as I have sometimes only 1 offer per carrier (you can see it in the visits data, the offer on top with 7 conversions was the only offer for a particular carrier).
I have looked into placements, but it's too early to start cutting there. Also, the data per placement is spread among 2 campaigns, which makes it a bit more work to optimize.
Next steps:
Stop both campaigns at TS1. Increase budget at TS2 and increase bid at low-bid campaign in TS2. Add more offers. Analyse data in 2-3 days.
Questions
1) I've failed in uploading an image to imgur. I don't find the bbc code for it. Is there a tutorial somewhere on STM?
2) How much would a landing page increase ROI? Could it double conversion rate so I could turn my -56% campaign into green?
Maybe I'm overlooking it but how exactly is your campaign setup? I see that you are direct linking but is the rest of it as Campaign > Mobile Carriers > Multiple Offers per Carrier?
If so, you need to show your screenshots with Mobile Carrier > Offers so others can better assist you. Right now it appears as if all of your data is mixed up. There are serveral offers that have potential as well, glad you're able to use my direct link method to find some momentum!
Andrew
The screenshot you shown above is just your Mobile Carrier segment, it doesn't include your Offer segment. You need to select Mobile Carrier in the first drop down box and then Offers in the second drop down box and then click Apply.
For your best Mobile Carrier segment, are you only testing one offer or multiple offers? If you are only testing one offer and getting -43% ROI, you need to look at which OS segment is producing the best results? If they are both about the same, you need to look at which placements are performing good and bad.
Andrew
You need to do this...
1. Keep the Mobile Carrier 1 in the existing campaign and only run the offer that is already profitable. Run as much traffic as you need to blacklist the bad placements and that will make it more and more profitable.
2. Move each of the other two carriers into their own campaign and only run traffic to the offers that have already received conversions. Pay attention because each carrier may need a different bid in order to get the best traffic, this is why you seperate them into their own campaigns for further testing.
3. After identifying the best offers, blacklist the non-converting placements and you should be starting to see profit soon after or you will see which campaign doesn't have potential.
4. You can search AdPlexity for landing pages from people promoting your offer but it may or may not help your campaign.
Andrew
Before you spend another $80.. you need to see if there are any major segments that are converting much better than the overall data.
What I mean is.. the Mobile Carrier > Best Offer is still at -46% ROI. That is pretty low still. Unless you see that there is a major OS segment that is much better ROI.. like Mobile Carrier > Best Offer > Android is at -25% ROI or better?
Are there conversions from multiple placements or just a handful of placements doing all the conversions? Were there any placements spending alot but not converting so that it hurt your overall ROI?
Look at Mobile Carrier > Best Offer > Placements
You need to identify a better sign of life in the offer/campaign before dumping another $80 into it.
Andrew
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