A Couple Questions About Landers For Non-English Offers (12)
A Couple Questions About Landers For Non-English Offers
I was gonna post this in my soon-to-be follow-along but these q's are dumb enough that they deserve their own thread.
Right now I have a bunch of offers recommended by my affiliate managers, all non-English offers and all very different(Music sub, Games sub, Antivirus, iPhone sweeps, and mobile upgrades like wallpapers/WhatsApp). I've tried searching these offers on Adplexity and found nothing. So I have to find alternate landers that match these offers, but I'm not sure what the best strategy is. My first question:
1. How do I find landers to match offers that I can't read/don't understand?
Should I search for landers based on the geo? Or based on the offer like free iPhone, music subs, game subs, etc? Should I try searching for both(like gaming subscription landers in Russian?)
How do you typically find landers to test if you can't find anything matching the specific offer? For example, the offer below is a gaming subscription for Iran. Since this doesn't have any exact matching landers I have to find others to try. So would I search Adplexity for generic landers promoting "games" or "subscriptions" or anything similar?
This leads me to one other question about testing for non-English speaking geos. I'm trying to test many offers each day to learn how to setup camps and optimize. The trouble is most offers I get from my AM's are from many different geos(Russia, Iran, Brazil, Cambodia, India, etc)
Getting landers translated for 5+ geos seems costly. But it's also difficult finding offers from the SAME geos that offer the SAME resource(ie. gaming pins, music subscriptions, antivirus, free iPhone, whatever). So my second question is a bit trickier but I'm hoping someone can offer guidance:
2. How do I find similar offers that are from similar geos?
So for example, if I rip a mobile game subscription lander I may translate that into Russian. But I only have 1 gaming offer for Russia. Should I try searching for more Russian gaming offers to run this same lander? Or should I pay to re-translate that lander & test other gaming offers in many different geos?
I'm hoping this makes sense, please let me know if anything's confusing and I'll try to clarify!
How many offers are you testing per day, and to what level of statistical significance?
We usually say at STM that you should be testing a lot of offers, but it is possible to test too many - if you go too fast you can skip steps, not put due dilligence into each campaign, and generally not give yourself the best chance.
It's possible - not definite, but possible - that you're testing too many. If your translation costs are starting to equal or be larger than your traffic costs, that could well be the case.
(Although - if you're doing a lot of translation, you'll be better finding a freelancer to throw all your translation work at rather than using something like OneHourTranslation. That can seriously cut your costs down. Also, it's worth testing Google Translate ONLY for countries where their machine learning translation is enabled. Run it past a proofreader for that country and check it reads OK, but you'll often find the translation level is acceptable for those countries.)
I just searched for languages where machine learning is enabled, and found these so far:
English, Spanish, Portuguese, French, German, Turkish, Chinese, Japanese, Korean, Hindi, Russian, Vietnamese
Hi Carumen! I am currently aiming to test 1-2 offers per day, although I haven't been as consistent as I'd like. Testing some w/ landers and some without. My problem isn't costs or volume of offers. I'm more confused about the testing process.
Basically I have lists of recommended offers from my affiliate managers. I was told these offers are performing well. However few(if any) of them are related, so I'd have to run unique landers with different angles for each offer type. Here's a sample of offers recommended by my AM's:
[RU] Music subscription
[RU] Games subscription
[IR] Games subscription
[BR] Antivirus subscription
[PA] WhatsApp subscription
As you can tell the content varies a lot, but for the most part I'm tackling 1-click subs/MT flow for mobile content. My problem isn't really volume. I also don't mind paying for translations.
The problem is that most pros on STM suggest sticking to one vertical. I am trying to do this by starting mostly with game/entertainment mobile content. The problem I'm facing is knowing how to test these offers since they all have different:
1. languages
2. offer details(some are games, others music, others comics, AVG antivirus)
My question is about daily procedures to match landers with these offers. Since these are recommended by my AM's they must be working, so it's my job to make them work. Here are my two approaches(just examples) and I don't know if either of these methods make sense:
Pick one geo with many game sub offers and build landers that specifically push gaming subs. This seems tough because I'd have to, for example, find Russian-only game sub offers to run.
OR
Find a bunch of game sub offers from different geos and translate 2-3 landers into many languages. This seems costly but maybe it's the better method?
To compound this confusion I'm also not 100% sure what any of these offers... offer. I can't read any of these languages and I can't see the offers directly without a VPN/emulator. So for gaming subs I'm guessing the person subscribes with an MT/MO flow and then they can play games on their phone. But I can't find these offers in Adplexity so I'm trying to match angles to these offers that I don't fully understand. For this reason it seems better to run many offers of a single type(ie. game subs) in one specific geo(Russia). Is this right?
Hopefully this clarifies my question and this doesn't come off as a ramble!
And to your first point, generally I'd say I'm testing 0-1 offers per day over the past ~5 days. But I'm not at a point where statistical significance makes sense to me. I'm basically throwing up landers that might not even match these offers & tossing money at them. It all feels haphazardly thrown together and my goal now is to refine my system for testing.
Before I can really make sense of what I'm tracking it seems useful to clear up my testing process: how to pick offer(s) and how to match landers to those offers. Should I be running campaigns based on similar offer types(ie. just game subs)? Or by similar geo(ie. just Russia)? Both?
Your best bet at this point would be to test generic LPs - these have several advantages - they can work for a range of verticals and in many cases, you can use english language to target any GEO. The trick is, people from any GEO understand the basic wording like : download, click here, exclusive, phone number, warning ... focus on simple LPs, these work well with subscription offers.
One offer a day is the perfect velocity, or close to it - nice one.
Matuloo's suggestion definitely works. That's probably a good way to test one-click flows initially - once you have some idea of what offers convert, you can start getting more details, testing more landers tailored to them, etc.
Oh, one more tip: with all due respect to the great AMs here on STM, don't assume that every offer an AM suggests will/should convert for you. Generally, testing offers is a process of testing a heap of them to find one or two that convert on the traffic source and general methodology you're using. Good AMs understand that.
Hey thanks guys! All great info. I have been doing more "generic" landers to start since they're the only ones that make sense. I'll just keep running and hope for the best. When I get more comfortable with this process I'll start my follow-along to better organize my thoughts.
One last question here: should I be testing 1 offer per campaign or batch-testing offers?
Each day I've been doing it like this:
1. Pick one offer that seems decent
2. Grab 2-4 landers that might work with this offer
3. Customize landers & match the geo's language
4. Launch a new campaign testing 1 offer and split-testing all landers for that offer
Is this the right way to do it at first? I'm not testing more than 1 offer per campaign because I rarely find two offers that can work for the same landers(eg. 2+ Russian music offers). But am I still on the right track by testing 1 offer per campaign?
If I may suggest, build a generic funnel and then test as many offers as you can get - consider the size of your budget too, you need to send enough traffic to each of them.
Only when you have some offers that show good performance, move on with the rest of the funnel. Well performing offer is the key, you can't really profit without one.
Originally Posted by matuloo
I have an offer right now that hit -40% without any optimization with only ~3.5k visits. To me that's plenty to know I should keep working that offer. But I have another offer with 3k visits and 0 conversions. Is that enough data to consider it a dud?.
Either way I will take your suggestion and try running generic landers across many offers. Thanks matuloo!
Originally Posted by thepinkcat
I don't understand one thing thou - you said that you spend $20-$50 to get about 3500 views - what kind of views is this, you mean POPs? Or clicks on the LPs?
Yes all offers are below $1. Most average between $0.3 and $0.75
The landers are all pop traffic. Some are linked direct to the offer while others use landers. For direct traffic I've been spending about $15-$20 for testing. With 2-4 landers I spend at least $20(which is typically 1k-2k visitors per lander) but I typically spend more if I'm split-testing 4+ landers at once.
It's very much trial & error but since these are all foreign offers I want to make sure I'm creating landers that don't "get in the way", so to speak.
Meaning what if the offer is decent but my lander is crap? Visitors never see the offer because my landers are bad, then I look at the data and assume the offer is bad. This is why I spend more $$$ to make sure I'm getting a high enough CTR to gauge offer quality + lander quality. But if you think I can run English landers in foreign geos that would save me a lot of time.
Just wanted to update this thread with a link to my follow-along. I think I put it off long enough! I've got a good idea of what matuloo wants me to do but more questions always come with time 
Anyways here's the link for anyone interested: https://stmforum.com/forum/showthrea...Into-The-Green
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