Sweepstakes are still on top of talks among publishers, so we decided to hold an interview with one of the most influential affiliate marketers: Charles Ngo.
Most of the Sweepstake offers have a sign-up flow.
Meaning that users just need to insert their email and maybe some more personal info to complete the conversion. Therefore, the user doesn’t pay for anything while you’re getting paid by the advertiser!
However, in some GEOs, Sweepstakes might have the mobile subscription flow.
Why? Because – in Tier 1 countries – the user’s personal info (email, name, etc) has value, which means advertisers are ready to pay for it. On the other hand, in Tier-3 countries, the user’s info isn’t as important – the only way to make money is through a user’s subscription.
Now that you know this, I’m sure your head is filled with questions! I bet you still have doubts about how to play with Sweepstakes offers, where to run them, and what are the dopest methods.
What to do?
Time to listen to a super cool expert and get the answers you’ll need to succeed!
What do you think of Sweepstakes and Facebook?
To me, it’s not worth the risk. Facebook doesn’t like anything remotely aggressive.
They’d rather affiliates do Ecommerce or Teespring campaigns.
There are other places that are much easier to run sweepstakes on, and worrying about getting your account banned is something you don’t need (especially for newbies). If you really wanna run on Facebook I’d recommend verticals like gaming and lead gen.
What do you think about pre-landers a la quiz or roulette?
I see affiliates running the “3 questions” landing page all the time. That style of landing page still makes money, otherwise nobody would use it.
I’ll give you a few tips on how to use these pages:
Let’s say they are running an iPhone Sweepstake.
They will use angles on their landing page like “Win an iPhone 7 – Special Giveaway”.
Their 3 questions might be: