How to test and get campaigns profitable? (6)
Hi Guys,
Let say you are running a campaign on PPC network like Bing or Adwords. Your campaign just started and so far spend is currently $100 but your only making $50.00 return. The offer is on click bank so you don’t have the ability to change the price.
I was wondering how would you get this profitable?
For example, if I’m testing different landing pages, how much spend/data do I need to declare a winner? And then repeat the process of beating the winner? Is there calculations I should be making.
Same for ads, keywords, offers. When do I go this [insert variable] is profitable or not profitable?
Any suggestions would be very much appreciated!
Cheers.
First of all, if your campaign has barely started and you’re already with -50% ROI it’s not a bad start actually.
To get this profitable, you have to be patient and follow all the usual steps of optimization. For a complete guide, I’m sure you can find material here at the forum.
But regarding your most immediate doubts, you should indeed test different batches of landing pages and keep maintaining the best ones and replacing the bad ones for others until you can find yourself with a very good and solid selection of the landers.
The amount you would set to spend for these tests depends a lot on many things. On your budget, to start with, but also on the profile of the GEO you’re working with for example.
You should follow the optimization procedure for all the parameters, especially key ones like your keywords, for instance. With time, you’ll have some more solid rules of thumb for your optimization. It is not easy to summarize for you and give you a precise answer of exactly when those parameters will be considered profitable or not profitable, as you asked.
It is really a matter of gathering data, analyzing it and making decisions based on it. 
Originally Posted by santavittoria
I'm asking, because if you were able to get 50% back straight away with a clickbank offer, it's not that bad at all. Since you're working with PPC search traffic, you need to identify the selling KWs and focus on them. You will need to collect more data to get a better picture, but then you need to focus on your quality score and fine tune the campaign - get more of the right KW traffic at a better price.
It's hard to give you any direct recommendations here, since we don't know much about your campaigns, maybe if you can tell us more about it ...
My campaign is based on natural remedies for pregnancy symptoms.
Here is my Bing campaign analytic information:
I'm currently using
I realised today that their 'lander' is only desktop friendly and not liquid to other mediums, such as mobile.
I consequently changed my device targeting to 100% desktop bid and decreased the tablet and smartphone option by 100%.
Hope you can provide me with some recommendations from this?
We do offer landing pages for mobile within our editor. Please contact support@Adsbridge.com for more information.
-Zach
Originally Posted by santavittoria
Here is my Bing campaign analytic information:
I'm currently using
I realised today that their 'lander' is only desktop friendly and not liquid to other mediums, such as mobile.
I consequently changed my device targeting to 100% desktop bid and decreased the tablet and smartphone option by 100%.
Hope you can provide me with some recommendations from this?
On a serious note, the sales you made were from what traffic? Mobile or desktop?
It's always recommended to target phones, tablets and desktop in separate campaigns - all of them are separate ecosystems so to speak, with different bidding requirements and different landing page needs ... as you have figured out yourself already.
The CTRs of your ads seem very good, but again, part of it can by miss-clicks from mobile devices.
The rather poor results might be also results of bad angle/ad-copy/poor offer. Can you find a different but related offer to split test on the same settings?
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