Picking And Dumping Traffic Spots (5)
So something I have been thinking about lately is what makes a good or bad traffic spot? I think a problem I sometimes face is hanging on to a traffic spot too long. I think when I'm running something and it's not working, I think to myself "Damn I should be able to make this work!", but when in reality I probably just need to dump the spot (ie too much competition, just doesn't work etc).
For example, a site that I could never really get to work is Xhamster lol. I know there is good quality traffic there, but I just can't get it working for whatever reason.
For me what I look for in a good spot is the following:
1. Reasonable CPCs (obviously)
2. Decent volume to scale (at least min $50/day spend)
3. Decent initial funnel performance (not lower than - 30-40% ROI initially)
What about you guys? When do you dump a traffic spot? What do you look for in a good spot?
Do you tried working with xHamster through Trafficstars? What's the issue with it?
Originally Posted by hawkins
It was just an example of a spot that has good quality but for whatever reason I can't get profitable there.
You should optimize your ads/landers, if you know the source has good quality traffic. Jumping from spots to spots will not change things big time.
It will only move the problem your ads/landers not perform as you want to.
Hello jabong82 
The problem with xhamster is that it draws too much attention, everybody knows that site and everybody knows that it's solid quality traffic. So every advertiser tries to get that traffic, doing direct buys there, every traffic network wants a piece of the pie too ... this drives the prices up and it's quite normal to NOT be able to profit there. Many people go there to test campaigns quickly, which often results in unreal bids ... but it's not always the case, the competition level goes up and down, and sometimes it's possible to have solid campaigns running there. With these large webs, it's often about proper timing.
For me, the most important factor is to know that a site has legit/solid traffic... then it's all about finding a funnel that can work there. I also try to identify sites that cause too much quality problems and stay away from them. I don't care much about volume, unless I am about to target specific spots in solo campaigns.
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