Success Challenge: muresanv (12)
Hi,
I have been a member of STM since October 2016. All I have managed is to get one profitable campaign but didn't get past 30 USD per day profit for a total of 20 consecutive days. I have started with CPA with mobile pops in November and got profitable after 1 month of testing.
The vertical I had a bit of success in was the sweeps vertical.
What I did so far was to get all the angels I could find on adplexity and test them all with 50 different offers from 5 affiliate networks in total since October.
In order to get to 30 USD a day profit for 20 days I have spent more than 4000 USD on tools, development and QA for the landing pages and put in at least 30 hours a week working on the campaigns.
These are the angles I found so far. For me they seem to be tired and not really working, but this is all I could find on adplexity.
1. The spinner landing page or slots landing page. This page gives the impression that the user has won something and it plays on the fear of loss so the user should go and complete the registration process. In reality everybody uses this lander and I guess the users are not really buying into it.
2. Quiz landing page - A page where the user has to answer a few questions and wins something, the same as before the user puts in the effort to answer the question and gets the feeling that he won something.
3. Survey - This landing pages looks like it comes from a trusted brand (Google, Amazon, Their carrier, A well known brand in their GEO etc) and the user is asked to answer a few questions in order to get to a prize. This lander usually offers multiple prizes and the user can chose only one as the others are already gone. This lander plays on the same feelings. The user trusts the brand so he puts in a little effort to complete a survey and he finds that he actually won something. Besides the fear of losing his prize that he already worked for the user here can see that other people have already won simillar prizes because some prizes are already gone.
4. We are opening a new store in your area, please complete this survey and you can win a prize.
5. Multi-prize page: A simple and straightforward page that tells the user that he has been chosen by his carrier as a winning customer and he gets to chose between more prizes from which only a few are available. This page plays on the trust that the user has on the carrier brand and n the social proof that other users have already won the prizes that are unavailable to him.
6. The truth page - You may get a chance to win a prize if you subscribe to this offer. this one never works, it is just a control landing page.
7. Testers wanted: This landing page tells the user that they were chosen to test a new product (iPhone 8) and that they need to complete some steps to register and get the product delivered to their address so they can test it.
Maybe you can find more angles on sweeps/win an iphopne or samsung, but this is all I could find back in November.
I have optimized these landers and got them to 500ms loading time.
Now after a few rounds of tests and mistakes made in various geos I am back for another round of testing and trying to get to profits.
The lessons I learned so far:
- Create aggressive landers and try to use them and not get banned from the offer of from the traffic source.
- Always send traffic from carriers as pin submits/oneclick billing/two click billing don't work well on wifi
- Go on tier 2 or tier 3 geos until you get a few profitable campaigns so you don't vaste money on learning
- Test as many angles as you can and for each angle try to test more than one lander to cover it
- Have a test budget and draw the conclusions only after you ran through your budget (5*Average offer payout * Number of offers * Number of landers)
- Use A/B test tools in order to decide on the best lander/Offer.
I have seen Mr. Payne's success challange and thought I should give it a try. I am planning to go ahead on the same vertical or to start fresh in a new one. i have 2000 USD for traffic and I have a developer + myself to work on optimizing the landers. I can get QAs in the targeted GEOs to test the entire flow even for offers that are not available in WIFI. In this way I will know how the user will see the lander and the offer.
I use
One big issue I have I don't use cloackers. Are cloackers a must when it comes to mobile pop offers?
Looking forward to get started.
First off, thanks for joining the challenge!
But your post here has some solid information and others would do wise to pay attention. The landers you are sharing and the "learned so far" points are excellent!
Cloaking is not a requirement but for some verticals and offer types you need to protect your butt more because of the types of angles used and cloaking helps to do that.
You can certain build campaigns without the need to cloak.
Andrew
Update #1
Since the beginning of the week, I have asked my AM to give be the best converting mobile offers that accept mobile pops as a traffic source.
Since there were not two sweep campaigns in the same geo I decided to switch and got adult offers in tier 3 geos.
My previous experience was only with sweeps so I went on adplexity got 3 fresh LPs to test.
I got 5 offers to test from 3 different affiliate networks and I set the campaign on 2 traffic sources.
I did one mistake on one of the traffic souces and did not set a limit for concurent traffic so I consumed all of the budget in a short time. This is a new source for me so I forgot about that.
Here are the results after running this campaign for a few hours:
I am testing two traffic sources, one got me 9 conversions while the other got me only 1
I am testing 4 landing pages and direct linking to the 5 offers
And here are the offer stats
I am planning to run this for the next 20 hours to get a full day. I have the dayparting so I limit my costs that are already high as you can see.
Any suggestions on how I can optimise it to get a better ROI are welcomed.
I would focus your budget on Traffic Source 1 since it has more volume and producing more conversions so far.
It's good that you are testing alot. Run another $15 or so of traffic to your TS1 camp and then cut any landers with 0 conversions, or if Lander 3 still have way more conversions than the rest I would just keep that one.
Cut any offer that has gotten 0 conversions so far. Then run another $20 or so to all the offers with just the 1-2 best landers. Review data.
Andrew
Update #2
I have listened to Andrew's advice and I ran the test on ts1 and ts2 for a few more hours in order to determine the best lander(s).
In this case, it was lander 3 that generated most of the conversions and it was a clear winner. I kept this lander as the only lander and ran a few more traffic to the offers to see if I can get any combination of Offer/Carrier/OS on green and I did not really managed to do this.
Here are the results I have so far.
Traffic sources
As you can see the TS1 is a clear winner and the following stats from this source.
Offers on TS1
Mobile Carriers
Operating System
Offers >> Carrier >> OS
As you can see there is only one green combination and that got only 1 conversion so it is not relevant. However there are a few offer/carrier/os combinaions that have the epv higher than the price I am paying per view and I did not asked for a pay bumbp yet. This is one thing that I have in mind in order to increase the roi and maybe get on green. I don't know if this is a good time to do this now or if I shoud wait to get more conversions per offer.
There is no clear winner when it comes to offes but I am thinking to cut the losses and remove the ones that have a negative ROI smaller than -80% and send more traffic to the rest of the offers until I find one that is a winner.
Regarding mobile carriers I will leave only carrier 1 and carrier 2 as they have an ROI bigger than -80% and generated most of the conversions.
OS: Android has mroe conversions but smaller ROI, so I will leave both OSs for now.
Questions:
1. Should I ask for a pay bump and continue with this campaign or do you recommend to change it completly and start testing other offers/landers?
2. Should I cut placements now or should I find a winning offer first and cut placements only after that?
3. Is this campaign showing any potential or should I start a new one in order to get faster to xxx a day?
Vlad
Please correct me if I am wrong but this data in the screenshot is comparing the data for all of your testing? just this one day? or just the time period after you cut all the landers?
You should only be look at the data from the time you cut every lander except Lander 3 to present. Your ROI is really low but I think its because you are showing all data and not the right time frame.
The great thing is, you are getting lots of conversions which is a good sign. Are most of the conversions coming from a few placements or are they converting all over?
To answer your questions..
1. I always ask for paybumps but I'm not sure it will make a big enough difference at the moment. But you can still ask.
2. Do not cut placements unless they are eating alot of your budget without conversions. You didn't share a placements screenshot.
3. I wouldn't give up on this one just.
Please confirm the time period for this data and if you showed all of it mixed, please post just the time period that only includes the Lander 3 data.
That will allow for more accurate advice to be given.
Andrew
Andrew, you are right, my mistake. I was looking at the entire data set, even from before I removed the other landing pages.
Here are is the data only for the conversions that happened after I left only lander 3
Offers
Mobile Carrier
OS
Placements
As you can see there is one placement that gave me more conversions but the roi for that placement is pretty low.
I would eliminate all the offers except the best converting one.
Run more traffic and then review results, we need to see how that impacts the whole campaign. There is one carrier doing alot of conversions and after this next round of testing you may need to cut out all bad carriers.
But for now just focus on running the best offer by itself.
Andrew
Update #3
There was a bit of silence on this follow along for the last few days because I could not find the best converting offer and had to continue testing.
What I mean is that I could not decide which offer to chose, the one with the best conversion rate or the one with the best ROI. I set up a separate campaign with just one traffic source, one landing page which was the winner and 2 offers that were competing. One is converting better and the onther one has a better ROI.
Here is a snapshot of the stats I have so far on the new campaign.
Besides setting this campaign I was lucky and identified one placement that had a green ROI, was giving me most of the conversions and has quite some nice volume.
I am still running with 2 mobile operators from which one is giving me 90% of the conversions and has a lot of volume on the placement I have selected.
I allocated another 15USD to test the 2 offers by getting traffic from the best converting placement.
I will try to get a pay bump tomorrow from my affiliate networks and I will cut one offer after that. Since both offers are converting I will cut the offer with the lowest EPV.
QUESTIONS:
1. In my case I have 2 offers one has a payout of 0.32 and is converting better and the other one has a payout of 0.52 and doesn't convert that good. How should I go about chosing the winner? I was thinking to ask for a paybumb for both, run some more traffic through them and see which one will have the highest epv after spending 3xpayout on each.
Next steps to get to $XX a day.
Since this campaign is not really promising I will try to test more GEOs.
My plan is to test 6~9 offers per geo, the best 2~3 converting offers from each of the 3 affiliate networks I have already contacted. I will use 3 different traffic sources and will test 6 landers per geo.
I have a budget of 200 USD per campaign (One campaign is one traffic source and one GEO). I will have a total of 9 campaigns, so I will allocate 1800 USD total testing budget.
Will get the list of offers tomorrow and I have already prepared the landers for 2 GEOs.
Will provide another update by the end of next week. Stay tunned.
Update 4
Another failed campaign.
On the previous campaign I did not get any conversions for 2 days so I decided to stop it and move on another one.
I have chosen a new GEO, this time it was IN and adult offers. I had gather the top 9 offers form 2 affiliate networks and ripped all the adult landers I could find on Adplexity for India.
I have setup a test with the 10 landers, the 9 offers recommended by the AMs and direct linking to those 10 offers on one traffic source.
Here are the results.
Landing page stats
Offers
This is my 10th campaign and all failed and to be honest I have no idea what I am doing wrong.
Will try to test one vertical in 3 geos with 3 offers per geo.
Your angle sucks, or you are not blocking shitty placements fast enough or the offer sucks.
look if you're not able to convert this vertical just ditch it. you spent a lot of money on it and got very poor results and looks like you dig in into information and look for the solution.
sometimes your focus should be either the traffic source only, because if you learn to master it you can dive deeper and see what kind of offers can work on it. or you can even create a bridge page that will keep the visitor data for yourself before passing it on to the offer. plus you can incorporate all kinds of retargeting offers. sometimes you can fail with the standard offers etc...
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