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What features do these mobile TS have? (2)
03-30-2017 11:16 AM
#1
aloeveraa1491 (Member)
What features do these mobile TS have?
Hi everyone!
As continued from caurmen's thread on situational bidding techniques:
For example, on many DSPs, your daily budget will also throttle the number of impressions you get. If you're bidding on a limited pool of traffic, that can often throttle your campaign to the point that you spend a lot less than your daily budget every day, as the DSP's algorithms get their predictions a bit wrong. Try doubling or tripling your daily budget and watch the increase in impressions - sometimes you'll need to have a daily budget of $100 to spend $33/day, for example.
On some platforms, available funds will also throttle your campaigns. In particular, if your available funds are very low but not zero (less than $100), that can result in your available impressions slowing to a crawl.
Finally, do check if the platform you're on has any restrictions on content. On some DSPs, for example, some kinds of ad will be allocated only "non-brand" or low-quality traffic. Ask the platform's support team if this is the case, or ask on STM. If it is the case, finding a way to get your campaign out of the low-quality bracket will often open up an enormous amount of additional, lower-competition/higher-quality inventory.
I'd just like to ask everyone if they have any info on some of the bigger mobile TS and whether if they have any insights!
Eg.
Which TS will have daily budget throttle?
Which TS will throttle your traffic depending of your available funds?
Which TS will have restrictions based on the type of LP you have?
I'm asking in particular for more of the bigger sources: (or any of the smaller sources if anyone has any info to chime in!)
Zeropark
PopAds
Propeller
Exoclick
PopCash
Plugrush
Adcash
03-30-2017 01:54 PM
#2
manu_adefy (Veteran Member)
Will try to answer for those that I know:
PopAds:
1. Available but not on as default - they will serve as many impressions as possible as a default.
2. They will spend as much as they can and stop when you hit 0, but you will end up with a small negative balance that gets fixed at your next deposit.
3. Only restriction is for Adult content when targeting mainstream sites.
Propeller:
1. No throttling available, all impressions as soon as possible.
2. Never got so low to notice.
3. One of the pop sources that check compliance of pages the most, so you have plenty of restrictions.
PopCash:
1. Not available.
2. Did not notice it to be the case, but didn't see any official documentation
3. Same as PopAds.
AdCash:
1. Available but when I tried it, it seemed to have not worked as expected.
2. Never ran too low but in general seems they are much more cautious with spend to not end up on a negative balance.
3. Same as Propeller.
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