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Wow!!!! Insurance on FB in 2017 (6)


03-29-2017 02:45 AM #1 starwixx12 (Member)
Wow!!!! Insurance on FB in 2017

Can Homeowners Insurance Lead Generating work on FB in 2017? Or do I need to be an expert with big bank to compete in the US home insurance market???? Right now I have 22 clicks 1000 views with no conversions for 20$. I haven't optimized it yet...but I want to hear from the professionals. Would you attempt to optimize this campaign?


03-29-2017 08:42 AM #2 stickupkid (Senior Moderator)

Wowww 22 clicks is way too small volume to draw conclusions maaaaynneee! Go get some more data govnah!


03-29-2017 10:29 AM #3 jackit (Member)

Speaking from personal experience, having owned 3 homes in the US. The only times I've thought about home insurance is right before buying/closing on a home and on the off chance I was shopping for better car insurance rates (I believe most of the time car and home insurance is bundled for discount purposes).

Aside from that, I don't even directly pay my home insurance, it comes out of my mortgage escrow account.

If you're able to target home buyers, you may have some success, but honestly, I think you'll have a difficult time getting it to work.

just my 2 cents.


03-29-2017 11:16 AM #4 Mobidea (Veteran Member)

That also depends on GEOs a lot! For example in some of South EU countries people purchase house insurance when they get the house, so I think @starwixx12, you need to really study your targeted audience well. In general, it is not a typical vertical to work with, but well, if you feel it's worth trying, you should try


03-29-2017 11:44 AM #5 starwixx12 (Member)

Thanks for the insight..I figured it is a pretty untapped market I think I may start a follow along in the next few days


06-27-2017 09:15 PM #6 revimedia (Member)

First - the other poster is right 22 clicks is not enough data to tell you anything. Are you targeting properly? What is your traffic source - search, fb, native? Also, you should be split testing with other offers. We have insurance offers that we own, so the best payouts. Find me at Jen - revimedia if you want to split test offers.


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