Can Homeowners Insurance Lead Generating work on FB in 2017? Or do I need to be an expert with big bank to compete in the US home insurance market???? Right now I have 22 clicks 1000 views with no conversions for 20$. I haven't optimized it yet...but I want to hear from the professionals. Would you attempt to optimize this campaign?
Wowww 22 clicks is way too small volume to draw conclusions maaaaynneee! Go get some more data govnah!
Speaking from personal experience, having owned 3 homes in the US. The only times I've thought about home insurance is right before buying/closing on a home and on the off chance I was shopping for better car insurance rates (I believe most of the time car and home insurance is bundled for discount purposes).
Aside from that, I don't even directly pay my home insurance, it comes out of my mortgage escrow account.
If you're able to target home buyers, you may have some success, but honestly, I think you'll have a difficult time getting it to work.
just my 2 cents.
That also depends on GEOs a lot! For example in some of South EU countries people purchase house insurance when they get the house, so I think @starwixx12, you need to really study your targeted audience well. In general, it is not a typical vertical to work with, but well, if you feel it's worth trying, you should try 
Thanks for the insight..I figured it is a pretty untapped market I think I may start a follow along in the next few days
First - the other poster is right 22 clicks is not enough data to tell you anything. Are you targeting properly? What is your traffic source - search, fb, native? Also, you should be split testing with other offers. We have insurance offers that we own, so the best payouts. Find me at Jen - revimedia if you want to split test offers.