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Weird Voluum CTR with Zeropark (7)

03-28-2017 05:36 PM #1 lamnguyen0406 (Member)
Weird Voluum CTR with Zeropark

Hello guys, I hope everybody is having a great day.
So I just set up an adult campaign yesterday on Zeropark.
Here are the stats when I checked it (I will attach the image below)
If you notice it, there are a lot of clicks on some placements and not so many on the others.
The landing pages that I use have back button script but direct the users to the offer's landing page.
I am just confused about the differences in CTR between placements and would like somebody to enlighten me
Thank you very much
Click image for larger version.  Name: weird.PNG  Views: 66  Size: 126.4 KB  ID: 14773

03-28-2017 09:21 PM #2 matuloo (Legendary Moderator)

Hello,

what you have here is a mix of poor, normal and BOT placements.

For example that one with 185 visits and almost 4000 clicks is pretty much surely a BOT placement. Then there is one with 88 visits and just 1 click, which is most likely a poor placement, EVEN THOUGH just 1 or 2 more clicks would totally change the result - thats why it's important to wait for significant amount of traffic to judge anything.

These difference are normal, and your job is to sort them and pick the ones that are good ... to put it in a simple way

One way or another, what I see here is just a couple $ spent, so wait some more

03-29-2017 12:54 PM #3 lamnguyen0406 (Member)

Thanks Mr.Matuloo for commenting. Do you think that I should pause the bot placements? Since we already they are bots (stupid question I know)

03-29-2017 03:58 PM #4 matuloo (Legendary Moderator)

Quote Originally Posted by lamnguyen0406 View Post
Thanks Mr.Matuloo for commenting. Do you think that I should pause the bot placements? Since we already they are bots (stupid question I know)
In case you are sure that a placement has very high % of bots, pause it for sure. Just don't try to do major judgements like this after a couple cents spent

10-15-2017 04:02 PM #5 craig88 (Member)

I was having a similar issue to this and wasn't sure if it was my LP that was messed up and causing one user to generate 5 clicks when they click through the survey type questions on my LP? Such as are you "do you own an iPhone", "Do you use standard messaging or imessage" etc and assumed my lander was counting each click as a CT event, but now thinking of it it should only count the clicks that end up going through my offer link.

10-15-2017 07:26 PM #6 matuloo (Legendary Moderator)

Quote Originally Posted by craig88 View Post
I was having a similar issue to this and wasn't sure if it was my LP that was messed up and causing one user to generate 5 clicks when they click through the survey type questions on my LP? Such as are you "do you own an iPhone", "Do you use standard messaging or imessage" etc and assumed my lander was counting each click as a CT event, but now thinking of it it should only count the clicks that end up going through my offer link.
Yup, several people are reporting this problem, usually it's a BOT related problem tied to a limited amount of IPs - it's good to block them at the tracker, so they do not mess the campaign up.

10-16-2017 01:21 PM #7 zeropark (Senior Member)

@craig88, it will count clicks in a way it was settled down on your landing page. If you have a click URL added to every single button on your LP, then you will have dozens of clicks coming from one IP. We assume that is not the case. Then it is a good idea indeed to block this target out. It would be great also to share this info with us so we could perform our checks towards this particular target and block it on our side as well. We hate those bot placements as much as you do, sometimes even more

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