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Diet nutra Campiagn - First Two days (8)

03-27-2017 10:14 AM #1 deniszhitnyakov (Member)
Diet nutra Campiagn - First Two days

Hi! I tried this vertical quite recently, but saw a great CR from Instagram on some offer in Russian CPA network. CR was great on KZ geo. So, a began to scale up traffic quantity to this geo and got banned very quickly in 3 accs in a row. It was terrible feeling - to know about great potential ROI but be unable to play)))

So I've started to read more and more about cloack, safety measures and others things that may help. And now I created such a flow:

I got an admin permissions to perfect new BM acc that I toke from my friend
I've added a perfect new credit card and IG acc there
I've set up new VPS, domain, DNS delivery system and FraudBuster system under all that items.

2 campaigns was successfully approved.

First IG campaign setups:

was not splitted for age brackets, interests or other things
it just had three identical ad sets for female 25-55 in KZ geo
bid was auto
daily budget was $50 for each ad set
ads were not linked with IG acc - they were showing under FB page's title

The goals of first campaign:

it worked for two hours. why only two hours? first of all because of unlinked IG acc. I gotta lower CTR and could't auto clean up comments with my self-written script that supports only ads with IG linked acc.
302 clicks on website
$0.11 avg CPC
0,3% avg CTR
4 avg Relevancy
10 leads and 5 approved leads
3,3% CR
$34 spent
$50 earned
$16 profit (for 2 hours)
($50-$34)/$34 = 47% ROI

So, it's rather good I thought. Especially I was happy for auto $0,11 avg bid! Before I used only non-auto bid and my goal for good ROI on this GEO was $0,12 that was reached with auto bid now. I stopped this campaign (remember - for unable to auto clean up comments) and start to draw new one (as I thought - more optimized).

Second IG campaign setups:

was splitted into three age brackets by 10 years
was splitted into three category of interests: fitness, diet and "others" (the last one excludes the first two interests)
was splitted into three images with identical text
1 ad set = 1 ad. and every ad set was in three copies.
so I got 81 ad sets (3 ages * 3 interests * 3 images * 3 copies of each instance)
each ad set got $5 dollars daily budget and auto bid. The total budget was $405 daily that was quite good according to my expectations of profit

The goals of the second campaign:

it works for 13 hours and continue to work
781 clicks on website
$0.30 avg CPC that is very sad!
0,72% avg CTR
4 avg Relevancy
48 leads and 24 approved leads
~6,1% CR
$233 spent
$240 eared
so, about zero ROI that is very sad too)))

I've already seen in analytics the age group with 150 clicks and no conversions - I turned it off. Did I right?
The main problem now is too high CPC - I need to lower it to $0.12-$0.15 (besides that is usual for such geo). What should I do for this?
I tried to switch to non-auto bid - it has no clicks.
I thought that second campaign's flow would be at least the same. Especially in avg CPC. But not...
So I need your help now and fresh vision from aside. Thank you!

And at the same time I begin to setup FB mobile news feed campaign. I will post here it's goals soon

03-27-2017 12:53 PM #2 stickupkid (Senior Moderator)

"The main problem now is too high CPC - I need to lower it to $0.12-$0.15 (besides that is usual for such geo). What should I do for this?" Test a gazzilion more images with same targeting, text etc as you run it now.

03-27-2017 01:36 PM #3 deniszhitnyakov (Member)

Originally Posted by stickupkid

ok, that's a great notice! but I can't understand why my first campaign run $0.11 cpc straight out of the box?))

03-27-2017 01:39 PM #4 stickupkid (Senior Moderator)

Originally Posted by deniszhitnyakov

ok, that's a great notice! but I can't understand why my first campaign run $0.11 cpc straight out of the box?))

For how long? FB stats are slow a/f, sometimes I am on 1,00 cpc for minutes, then drops to a decent 0,10ct.
Patience and test a lot of images!

03-27-2017 01:44 PM #5 deniszhitnyakov (Member)

Originally Posted by stickupkid

For how long? FB stats are slow a/f, sometimes I am on 1,00 cpc for minutes, then drops to a decent 0,10ct.
Patience and test a lot of images!

what's the direct link between images and avg bid? as I understand - CTR and Relevancy, right?

03-27-2017 02:12 PM #6 stickupkid (Senior Moderator)

Originally Posted by deniszhitnyakov

what's the direct link between images and avg bid? as I understand - CTR and Relevancy, right?

Image = 70% succes of an ad
Good image + good targeting = good CTR = low cpc

03-27-2017 02:37 PM #7 deniszhitnyakov (Member)

Originally Posted by stickupkid

Image = 70% succes of an ad
Good image + good targeting = good CTR = low cpc

for example for what good CTR should I reference in IG campaign?

03-29-2017 11:46 AM #8 stickupkid (Senior Moderator)

Originally Posted by deniszhitnyakov

for example for what good CTR should I reference in IG campaign?

For my verticals IG shows a way higher CTR than FB to be honest. Ofcourse it depends on vertical and how good your ad is but for IG I definitely aim for 10% ctr minimum, while on FB I am happy with a 5% for example.

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