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Success In Adult Dating Today? (7)

03-26-2017 08:02 PM #1 jabong82 (Member)
Success In Adult Dating Today?

So something I was thinking about today was what does success in Adult Dating look like today?

If you read through old follow-alongs/guides etc. you see people building "Monster Campaigns" where they scale up to like $1k/day etc, but is that really possible in today's adult environment?

I am starting to think more success is just picking up "small wins" here and there and grouping all these profits into a "big win".

For example instead of 1 x $1k/day campaign, maybe 10 x $100/day campaigns? (or whatever number)

It seems like with current levels of competition, offers available, current conversion rates racking up "small wins" is probably a better strategy?

03-26-2017 08:35 PM #2 whysoez (Member)

I don't do Adult Dating but I still think this attitude is common among new affiliates in every vertical. Do you see ads for adult dating? If it wasn't working why would anyone advertise adult dating?

It's possible it's all a big bubble and NONE of the advertisers are making money - just those selling picks and shovels (ie - tracking, web hosting and affiliate/ad networks) are making money. But in that case you wouldn't see the same ads over and over again. If you're seeing the same advertiser over and over with either: 1. The same ads, or 2. The same products for over a few weeks it means it's working for someone, which means it could work for you too.

03-26-2017 08:40 PM #3 bdmmoreira (Member)

I'd like to know the answer for this. I'm asking myself the same question about adult dating for a year .

03-26-2017 09:38 PM #4 matuloo (Legendary Moderator)

It depends on what you consider a campaign

Does it have to be 1 placement only in one GEO? Or a RON campaign on exoclick for example? The possible spend/profit per campaign will be very different in these two cases.

But in all honesty, 1k per day campaigns are pretty rare in adult these days - I'm talking about profit here. In terms of revenue, it's possible on the large sites, especially with GEOs like USA etc ...

You should focus on running multiple campaigns with lower profit per campaign. The mix should go from mid-higher $XX up to lower $XXX per campaign.

03-26-2017 10:02 PM #5 jabong82 (Member)

Hey guys thanks for the replies.

Yes Im talking about $1k/profit as opposed to revenue, and also "overall" for a campaign (single offer, whatever # of placements). I feel like you'd have to be in a Major Geo to do that number, and then based on ROI you'd probably have to spend like $4-5k/day.

I also don't feel like most advertisers would let you run up that much on a daily basis on a SOI/DOI campaign (obviously maybe PPS is different)

If you look at all the old-school strategy guides, it's basically like "Oh get profitable, and then scale to like 30 spots" etc.

But I feel like in today's climate it's about finding little pockets of profits, and then maybe adding them all up to equal something decent?

From experience I know the $xx and $xxx ea day are possible, but I feel like those $x,xxx and $xx,xxx campaigns are gone, except maybe for the best of the best marketers (which i am not).

I think it's an important discussion to have, because maybe newer guys need to have different expectations of what is possible and how to go about accordingly.

I think the way you launch campaigns and strategy you use would be much different if you had a different outlook on the possibilities.

At least that's my thoughts anyway.

03-27-2017 09:00 AM #6 matuloo (Legendary Moderator)

Quote Originally Posted by jabong82 View Post
Hey guys thanks for the replies.

Yes Im talking about $1k/profit as opposed to revenue, and also "overall" for a campaign (single offer, whatever # of placements). I feel like you'd have to be in a Major Geo to do that number, and then based on ROI you'd probably have to spend like $4-5k/day.

I also don't feel like most advertisers would let you run up that much on a daily basis on a SOI/DOI campaign (obviously maybe PPS is different)

If you look at all the old-school strategy guides, it's basically like "Oh get profitable, and then scale to like 30 spots" etc.

But I feel like in today's climate it's about finding little pockets of profits, and then maybe adding them all up to equal something decent?

From experience I know the $xx and $xxx ea day are possible, but I feel like those $x,xxx and $xx,xxx campaigns are gone, except maybe for the best of the best marketers (which i am not).

I think it's an important discussion to have, because maybe newer guys need to have different expectations of what is possible and how to go about accordingly.

I think the way you launch campaigns and strategy you use would be much different if you had a different outlook on the possibilities.

At least that's my thoughts anyway.
I think we need to set some things straight here.

First of all, having one campaign that is doing $XX.XXX per day is not really possible, almost anywhere - whoever is doing these numbers has a team running MANY campaigns. It can be one product or a limited amount of them, but it's definitely not gonna be one campaign. It will also be most likely distributed over several affiliate networks or direct advertisers.

We're basically playing with words here - xx.xxx per day with one campaign is pretty much impossible, but reaching xx.xxx per day profits per "operation/company" is possible, though very rare. $x.xxx is something different, plenty of people are doing that, both in adult and mainstream. If you are lucky, you can get x.xxx profit with one campaign in adult, but that's rather rare, usually you need to run multiple campaigns to reach those numbers.

Profit wise, the standard right now seems to be 20%-50%, more than that is not common, but still possible on a smaller scale.

So to sum it up, the old guides recommend to scale the hell out of any profitable campaign you run into, and that still holds true. The only difference would be that it's maybe harder to keep the lead quality now than it was before, which is something I can't really confirm or deny, since I wasn't focused on paid traffic back then. I also think that the older guides usually meant REVENUE when mentioning the xx.xxx figures.

03-27-2017 05:45 PM #7 jabong82 (Member)

Quote Originally Posted by matuloo View Post
I think we need to set some things straight here.

First of all, having one campaign that is doing $XX.XXX per day is not really possible, almost anywhere - whoever is doing these numbers has a team running MANY campaigns. It can be one product or a limited amount of then, but it's definitely not gonna be one campaign. It will also be most likely distributed over several affiliate networks or direct advertisers.

We're basically playing with words here - xx.xxx per day with one campaign is pretty much impossible, but reaching xx.xxx per day profits per "operation/company" is possible, though very rare. $x.xxx is something different, plenty of people are doing that, both in adult and mainstream. If you are lucky, you can get x.xxx profit with one campaign in adult, but that's rather rare, usually you need to run multiple campaigns to reach those numbers.

Profit wise, the standard right now seems to be 20%-50%, more than that is not common, but still possible on a smaller scale.

So to sum it up, the old guides recommend to scale the hell out of any profitable campaign you run into, and that still holds true. The only difference would be that it's maybe harder to keep the lead quality now than it was before, which is something I can't really confirm or deny, since I wasn't focused on paid traffic back then. I also think that the older guides usually meant REVENUE when mentioning the xx.xxx figures.
Thanks for your insight Matuloo

I guess it's back to the drawing board!

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