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Voluum Data Vs Propellerd ads (19)


03-26-2017 11:27 AM #1 Issac (AMC Alumnus)
Voluum Data Vs Propellerd ads

Hello,

I got a camp in PropellerAds, and I have a doubt about how to interpret and understand the data.

This is a Pop camp with 10 landers.

Day One.

PropellerAds : 6.025 impressions

Voluum: 5.712 visits and 25.479 clicks.

Day Two.

PropellerAds: 4.010 impressions

Voluum: 3.649 visits and 7,698 clicks.

Impressions in PropperlerAds are visits in Voluum but from where the clicks come? and why the number is so exorbitant?

Thank you in advance
Issac


03-26-2017 11:31 AM #2 twinaxe (Senior Moderator)

You should check your landers (that produce the clicks) for scripts that could cause the high click numbers.
I could imagine that for example a backbutton script that redirects to the lander itself instead of an external URL could produce such results.


03-26-2017 11:56 AM #3 manu_adefy (Veteran Member)

Usually if you have some back button scripts, they will increase your CTR stat in Voluum, sometimes to over 100%. I remember having 250% CTR in a campaign at one point

It's most likely that. Focus on CVR and you will be fine.


03-26-2017 12:41 PM #4 manu_adefy (Veteran Member)

Hey Isaac,

You are certain there's no back button hijacking script in there?

This super high CTR can often be generated by bots who "click" the links on your lander multiple times - I would also look into it by drilling down into placements, perhaps there's one that stands out there.

What do you have in the lander with those 17k clicks?


03-26-2017 12:53 PM #5 Issac (AMC Alumnus)

0 conversion :-(


03-26-2017 01:07 PM #6 twinaxe (Senior Moderator)

One more thing why you should get it solved.
On Voluum you get billed for events.
Incoming users trigger an event but outgoing clicks as well.
So for the first lander you get billed for about 18k events although you only have 740 visits.
Of you have that problem more often that can sum up pretty fast.


03-26-2017 01:17 PM #7 manu_adefy (Veteran Member)

I don't mean other stats Isaac, I mean scripts, content type, etc.

Did you also check placements? Perhaps one gives you this huge CTR and you can just blacklist it?


03-26-2017 04:53 PM #8 manu_adefy (Veteran Member)

Hey Isaac,

2 good threads with regards to bots:

https://stmforum.com/forum/showthrea...ut-Bot-Traffic
https://stmforum.com/forum/showthrea...Your-Campaigns

Cheers.


03-26-2017 05:19 PM #9 Issac (AMC Alumnus)

Thank you guys for your attention and help.

Issac


03-27-2017 06:19 AM #10 erikgyepes (Moderator)

Wow man, that's massive CTR, definitely not healthy.

Are you sure your LP is okay?

Things to look for that can raise CTR drastically:
- back button script going to your /click URL
- DNS and page prefetching pointing to your /click URL
- popup opening when you click on your CTA and original window redirect to your /click URL

If all of these are combined you can get really high CTRs.

Watch out for these as it eats up your Voluum events and you end up paying more for nothing.


03-27-2017 06:32 AM #11 Issac (AMC Alumnus)

Yes, the LP with more problems is a plane lander with a simple HTML and an image. Reviewing all the connections the page made, there´s nothing wrong.
I have stopped the camp and reviewing everything from the beginning.

Yes, 2.353,78% great CTR. :-(

I have no back button

This behaviour is not happening in all landers. All landres are in a recent Amazon S3, CloudFront, Route S3 set up.

I have popup after the page load as a warning.

Thank you
Issac


03-27-2017 06:55 AM #12 Issac (AMC Alumnus)

Quote Originally Posted by manu_adefy View Post
Great post, thank you!

Issac


03-27-2017 10:07 AM #13 Issac (AMC Alumnus)

Thank you. I have create a test bot LP with your advices from other post and I've included this step in my work flow.
I'll share results


03-28-2017 08:00 PM #14 leonardodarwin (Member)

Hi Isaac, It is weird if you got 0 click with that bot test.
what do you mean by added a 2nd link ?
I did exactly on that post on afflow/popads and it looks like this


03-29-2017 05:31 AM #15 Issac (AMC Alumnus)

I am going to explain what I have understood of the process because there will be something I am not doing correctly.

I have taken the page that Caurmen uses in his tutorial

<! DOCTYPE HTML>
<Script type = 'text / javascript'>
Function redir () {
Window.location.replace ("http://thisismyvoluumlink.com/click");
}
</ Script>

<a href="thisismyvoluumlink.com.com/click" style="color:#FAFAFA"> DOWNLOAD NOW </a>


</ Head>
<Body onload = "setTimeout (redir, 300);">
</ Body>

I have added, as Caurmen comments, the second link with a colour similar to the background.

"Add an invisible, clickable link, either in your main lander or the bot-catching lander. I'd recommend a link that's almost the same color as the background - #fefefe if your background is white, for example. That clicks through that is probably a bot. That'll catch Javascript-capable bots too. "

I have created a campaign in Voluum with this unique lander and the offers that I have for that GEO.

I understand that because of the loading speed and the hidden links, any click that receives that page, belongs to a bot. Is this correct? Am I wrong?

I appreciate any help with this approach.

Thank you
Isaac


03-29-2017 01:57 PM #16 Issac (AMC Alumnus)

Anybody can help me?.

Thanks


03-30-2017 12:57 AM #17 leonardodarwin (Member)

Hi Isaac, did you copy paste it ? or you type everything in ?

I think I saw space on your </tag> and I believe they all should start with lower case instead of Capita letter.

<!DOCTYPE HTML>
<head>
<script type = 'text/javascript'>
function redir () {
window.location.replace ("http://thisismyvoluumlink.com/click");
}
</script>

<a href="thisismyvoluumlink.com.com/click" style="color:#FAFAFA"> DOWNLOAD NOW </a>


</head>
<body onload = "setTimeout (redir, 300);">
</body>


03-30-2017 05:28 AM #18 Issac (AMC Alumnus)

Thank you very much. I typed in. The original code is right.

However I still need help with the approach, I do not know if it´s correct and in the interpretation of the data.


Thanks

Isaac


03-31-2017 05:16 AM #19 Issac (AMC Alumnus)

Thank you very much @leonardodarwin for the explanation

Issac


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