How to scale bids properly for a profitable campaign (3)
Once you find a banner or lander is profitable after optimizing, how do you scale your budget for your campaign?
Given the following example, let's say you're spending $20 per day on a campaign and you hit a 100% ROI, do you increase the spending per day all at once (to $500 for example) or gradually, like $50, then measure, then to 100, and so.
Good question!
Also need that answer, anyone here to help ?
Originally Posted by jrenzi
If there's $500's worth of traffic available at your current campaign bid+targeting, and you're only spending $20 because you're throttling, and your camp's doing positivie ROI, then there's no reason NOT to lift the budget to allow the $500 in spending.
Would be necessary to monitor performance throughout the day though so that you can pause the camp if anything goes wrong.
Some things to look out for:
1)Server load - make sure that if you're using a self-hosted tracker and/or hosting landers on your server and not using a CDN, that your infrastructure can handle the extra traffic.
2)Offer cap - make sure your aff network is fine with your lead quality from the same source and that you won't hit any offer caps with the extra traffic.
3)Placement cutting - may need to check multiple times especially during the first few days to make sure to catch and cut the losers on a timely manner. If your targeting hasn't been optimized yet then that would also need to be checked.
If you don't have the time to monitor and tweak the camp several times a day, then it would probably be a good idea to increase the budget gradually so you can check and cut things at least once a day.
And all this is based on the assumption that you're trying to scale the same camp on the same traffic source. Is this what you're looking to do? If not please elaborate on your scenario.
Amy
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