Home > Paid Traffic Sources > Mobile

Lead quality for mobile pops? (3)

03-23-2017 06:48 AM #1 aloeveraa1491 (Member)
Lead quality for mobile pops?

How do you really deliver high quality leads?
I'm at a stage where I'm looking to get paid out in weekly terms instead of monthly, and my AM needs to speak to the advertiser first with regards to my lead quality before approving me for weekly payouts

I've read the article posted by Mobidea on advertiser capping and the difference between good and bad leads (basically the leads that convert into sales/revenue for the advertiser)

So if I'm using mobile pop, promoting app installs or sweeps or PINs, how do I ensure the high lead quality so that I can guarantee that I will receive my payout?
And whats the worst case that can happen if it so happens that my lead quality is bad? (They cut off all my revenue? Or a part of my revenue?)

03-23-2017 10:03 AM #2 Mobidea (Veteran Member)

Hi!

You are getting better quality of traffic by increasing your position with the bid and by making sure you are running no bot traffic. When the advertisers are checking quality of your traffic, they mostly rely on a churn rate, which shows a percentage of unsubscribed users. It is suspicious if most of the users subscribe, and unsubscribe after you receive a conversion - might be a sign of fraudulent activity of a publisher.

As for the worst case that can happen - normally, at least on Mobidea, advertiser blacklists the affiliate, and you are still supposed to receive the payout (although it is different for each specific case). And if you are clearly doing fraud - we block the whole account. But I believe this is not your case

03-23-2017 03:04 PM #3 matuloo (Legendary Moderator)

Did you read my guide on lead quality yet?

https://stmforum.com/forum/showthrea...guide-for-2017!

As Mobidea already wrote above, even if the quality is deemed low by the advertisers, you will usually get the payment in full, unless the offer specifically had some quality requirements - this is often the case with mobile apps for example, they require certain retention rates in order to pay for the leads in full. You should ask your AM about the specifics, as they are the only ones who can tell you and they will decide about your payment.

Home > Paid Traffic Sources > Mobile