So Im looking to scale an Adult Mobile SOI offer I am running now via Pop Traffic. However I haven't run a pop traffic campaign before 
Is it basically just uploading a rules lander and seeing how it goes?
Or do I have to use some sort of special lander for pops?
Any tips or advice is appreciated.
Thanks in advance.
If you're scaling, I imagine you have a funnel that works? So take your lander, make sure its optimized small enough to be lightweight and load fast for pops and give it a test. If it fails but you know the offer is solid, then do the following...
Get AdPlexity, rip atleast 10 of the adult mobile dating SOI landers and test on atleast 3. In your first test use roughly 5 landers with your one proven offer.
You can also try banner traffic on exoclick, trafficjunky or whatnot if the offer payout is high enough to support it.
This is a basic format but you can modify it accordingly.
Andrew
Pretty much what MrPayne posted : use your current well performing funnel and use that - make sure it's mobile optimized, in some cases you need to modify the design a bit so it fits the smaller screens. Optimizing the images in order to decrease the size is a good idea too, especially in case you are about to target 3G traffic too.
Make sure you pass some sourceid to the advertiser in this case, I've had a lot of quality problems when running POPs, so you don't want to loose the offer because of that. I'm not saying that's gonna happen for sure, but quite often it's the case with adult POP traffic and SOI dating.