HI,
I am promoting mobile content offers at ZA by using Zero park, clickadu and exoclick. I have running for more than 7 days but still can't find whitelist placement(maybe only one placement at exoclick).
My approach:
1. split test with similar offer (until find winning offer)
2. using whitelist-kill spreadsheet to cut bad placement/sites
3. remove/optimize not performing browser/OS after reaching >10 conversions.
Up to date, I still can't find good placement.
Question:
Normally how long does it takes for venture into new inventory/country for finding good placements/sites?
Please give me some advice. Thanks
Cheers,
Leong
Hi Leon,
It's not about days, it's about impressions, conversions and ROI.
So you sometimes need a few hours, sometimes a few days.
Are you sure your funnel is strong enough to go after cutting placements and other targeting options? When it takes so many days for any conversions, it's most often the case that either the angle or the offer are a flop.
Cheers,
Manu.
HI Manu,
Here my campaign info. It's 1 click adult carrier offer and I promote directly. My bid price is 4.5 CPM (pops at ZP). As I want to bid lower to cut some of the bad placement and looking for whitelist placement at different bid price before go to higher price. My daily budget is around $30 but never reach daily budget. For ROI, it's -80% overall. I was try to cut bad placement and optimize some not perform traffic like browser version.
So, you mean i should try lander with different angle?
Cheers,
Leon
Yeah, it's a very important thing to make sure your angle is good and the landing page is optimized for what you are promoting.
If you don't have that it's very unlikely you can find whitelist placements or any success with blacklisting other placements.
Did you spy for the best angle on pops for your offer type?
My approach is to split test the angles before I think about optimizing anything in the traffic aside from some obvious bot traffic that will always bring 0 conversions.
After you split test the angle, even if it's at -70% overall, then you can start with the next step. For the angle, I would spy and choose top 2-3 angles and work from there. Generally on pops, the angle is not a secret for any offer type nowadays.