Hi everyone,
Given that we're a network specializing in CPA offers, I'd like to hear some publisher stories about your experiences in this cost model as opposed to app downloads (CPI), etc. Basically, why you prefer (or don't prefer) to run these kind of campaigns, or what you've had the best luck with in terms of geo or vertical when testing.
Would be great to hear your stories.
Pro's;
- good payouts vs decent CR's
- advertisers know their game in general, so good flows (also "special flows available")
- especially branded voucher attract a lot of consumers, in the right segment (women 35+)
- good amount of offers, good variety and fast circulation of new ones
- no disapprovals unless you send fraud
- fast payments possible
- lots of geo's available
Con's;
- you might not sleep well after reading comments
- you get flagged soon
- especially branded offers are pulled offline quite fast, so not really sustainable
- some shady advertisers are there, so watch who you working with (but that's in general ofcourse!)