PropellerAds Q&A (4)
PropellerAds is one of my favorite pop traffic sources. (Disclaimer: STM does not endorse any traffic networks. Everything I express on this forum is my personal opinion only, and does not represent the views or position of STM.) I thought it may be a good idea to interview them and post their answers on here, along with comments from yours truly.
If you find this type of post useful, please let me know below and I'll reach out to more traffic networks with similar questions.
Moreover, if you have additional questions to ask about Propeller, please ask them below - I'm sure Propeller won't mind helping us out with more answers!
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Q: What are some of the offer verticals that are converting the best on your network?
A: Based on official statistics, we can confidently name the following offer verticals as the best converting in PropellerAds: Mobile Apps, Pin submits like 1 Click Flow, Email Submits, Sweepstakes, Software.
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Q: What is TrafficBoost?
A: TrafficBoost is a new feature in our Self-Service Platform that offers our Advertisers an opportunity to expand the reach of their campaigns. You can get more users (even if they don’t visit sites on the PropellerAds network) and save costs as the minimum CPM bid decreases to $0.30 for all GEO locations and targetings.
Activating this feature is as easy as 123; just log in to your Advertiser account and activate “TrafficBoost” by checking the box in Campaign settings.
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Q: How much more global traffic will we get access to by activating Traffic Boost?
A: The amount of global traffic increases dramatically. The exact amount almost always depends on the individual target and price.
Activation of this feature provides access to new multiple traffic sources from our partners, and the amount of traffic volume increases by 40%.
However, we strongly recommend that you control the quality of this traffic and do not forget about optimizing your black and white lists, in order to achieve a better result.
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Q: How will we know we're bidding competitively for Traffic Boost traffic (as I’m assuming the bidding chart does not include this traffic?)
A: Currently, the traffic is not displayed in the bidding chart. To obtain this data quickly we highly recommend asking the Personal Manager for assistance, or to contact 24/7 Support Team.
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Q: In order to be able to run SmartCPA and pay by conversions, how well must the offer convert?
A: The conversion does not depend on traffic quality only. There are other criteria by which you can evaluate the success of CPA campaigns.
If you are not satisfied with the results of the campaign, we can offer advice about how to improve your campaign. For example: continuously optimize landing pages, set up conversion tracking, check and narrow targetings and make black and white lists, etc.
SmartCPA is a different story. The uniqueness of this product lies in the fact that now you can run campaigns with a "pay-per-performance" bidding model via the Self-Service Platform. This feature has never existed in any other system; in fact we are the first company to provide it.
Here's how it works:
The Advertiser sets the campaign’s goals, determines budget for the test (the maximum amount that he is willing to spend for testing), and the total budget of the entire campaign.
As soon as the campaign is started, our system tests the zones and automatically selects the most effective ones for the best offer conversion. While that is processing, the system is carefully filtering all the entire non-cost-effective zones.
If you did everything correctly and followed our advice, after testing you will get an optimized campaign with a list of selected ad placements (zones) IDs. Starting this moment, you pay for conversions only.
In fact, this product will facilitate the work both of individual advertisers and large business’ representatives.
(Note from Vortex: MrBraun has just written a new post on this topic that you won't want to miss: https://stmforum.com/forum/showthrea...CPA-cost-model)
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Q: Below the field where we enter the CPM bid, there’s a message that says "We recommend to choose CPM rate $xx.xx for the best result". How is this value calculated?
A: The end result is influenced by individual preferences, in particular - your targeting: how narrow it is and how many advertisers are bidding for the same audience.
This specific up-to-date rate is recommended for the best result achievement in the CPM campaigns.
Of course you can not to set our recommended bid as it’s at your convenience. It’s just the advice we believe will allow your ad to reach a large proportion of your target audience and get the results you expect.
(Note from Vortex: Personally I almost never bid at the recommended CPM in the beginning. I run carrier traffic almost exclusively, and I find that bidding higher than the first "bend" in the traffic estimator graph will give me decent-quality traffic. I do the same for wifi, except I would suggest to either do a bot test first, or siphon a portion of the traffic to afflow to identify the high-bot-percentage placements and cut them to increase overall traffic quality. All pop networks have bot-infested placements - this is not particular to propeller.)
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Q: What is Proxy traffic? And what percentage of the total traffic does proxy traffic comprise of?
A: Proxy traffic are users who are connected to the Internet via a proxy server. Today most proxies are web proxies facilitating access to content on the Internet and providing anonymity to the user. The advantage of this type of traffic is that it has a relatively low competition. The disadvantage is that anonymity makes it more difficult to determine who are the unique users.
If you run a campaign with performance-based goals, we do not recommend enabling this feature because it may affect your conversion rate. But if the traffic is needed for other purposes, then this feature is an excellent option.
By the way, our Anti-Fraud system can detect such traffic, and you don’t get proxy traffic by default as an Advertiser.
The percentage is 3% of the total traffic, and this data is not displayed in the bidding chart.
(Note from Vortex: Don't sweat it unless you're targeting something that has such high traffic volume, that 3% would make any sort of difference to your bottomline.)
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Q: What percentage of the total traffic is from Anti-AdBlock zones?
A: The percentage of Anti-Adblock zones is 6% of total amount of traffic available in the Self-Service Platform; and this figure is rising rapidly. Nevertheless, this type of traffic differs in quality and high conversion rates.
We recommend activating this feature, however before you do, be sure that your landing page or target URL is not affected by AdBlock. Otherwise the traffic will come to nowhere and you risk losing money.
If it is filtered, it is necessary to create a separate landing page for such campaign on a new domain, which is not present in AdBlock filtering lists.
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Q: I know that your network does not allow any misleading/aggressive landers or offers. What is the most aggressive lander that your review team WILL approve?
A: This scenario is not possible, because we do not allow any aggressive or misleading landers or offers. In fact, we do not accept advertising “tech support” and fake virus alerts at all.
Maybe you will have to work a little harder on a landing page but it's worth it. As a result, the lifetime of the sources will increase and you get more traffic on your campaigns.
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Q: What are some of the major reasons that will cause a landing page to be rejected?
A: The following parameters can cause rejection of landing: adult content, malware, illegal products, and inappropriate materials on the landing. You cannot use marketing material (images, banners, pages or texts) that are copyrighted by third parties.
Our rules might seem tough, but actually they aren't any tougher than those that other companies have.
Why do we have such rules? This allows us to attract bigger amount of a high-quality traffic.
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Q: Once the offending lander has been removed or corrected for compliance, how do we resubmit the campaign?
A: The fastest and most reliable way is to сorrect the mistakes, click “Edit” near the campaign name, edit it and click the “Save and start” button. The campaign will be sent for review.
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Q: Can multiple campaign rejections lead to an account ban? If so how many?
A: No, multiple campaign rejections can not be the reason for an account ban. You can try as many times as you need.
The exception is if there are numerous suspensions for cloaking or severe violations of our terms. In this case, we will be forced to ban the account.
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Q: Do you have any tips to share on how advertisers can achieve the best results on your traffic network?
A: Absolutely, we’ve got a lot of general tips as well as individual recommendations, which the Support team or the Personal Manager can discuss with you personally.
1. Define your campaign goals. This advice might surprise most Advertisers, but it should be taken seriously. What's the exact goal? Do you want to raise brand awareness, get better campaign performance, or maybe increase sales or other types of conversions? The trick is that the more clearly you can formulate the goal before you launch the campaign, the greater the chances are that your result will meet your expectations.
2. Make a sober estimate of expectations. Remember, no matter how deep automation and intelligent technologies are increasingly introduced into advertising, these technologies will not make advertising a 100% predictable mechanism. Advertising is constantly changing. Be prepared to take time to evaluate performance on many different levels. Getting cheap conversions is only a part of the success. True success will come when you begin to evaluate the lifetime value of your customers, not just a lead or an install.
3. Don’t forget to set up conversion tracking. It will help you control the performance of your campaigns. We recommend a well-known tracker,
4. Use maximum targetings to reach your target audience. Learn your audience and choose the relevant targetings as users’ language, connection type, browser, GEOs, OS, device, and other advanced targeting settings. After you apply the needed target options, you’ll see your campaigns performing more cost-effectively.
5. Give A/B testing a chance. Try different styles of your landing page, play with content, and try to formulate the offer differently. But remember that any changes should also be relevant, and should not distort the substance of the offer. You may be surprised with the results of A/B testing, so give it a try.
Here are 5 important and beneficial tips that we feel will help you increase your conversion rate and earn more with PropellerAds.
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I'd like to thank Mr. Alexey Pankov, Team Leader (Affiliate & Agency group) for taking valuable time to answer these questions. If you have additional questions please ask them below!
Amy
Hi everyone!
We'll be monitoring this thread in case anyone has questions, so please ask 
Originally Posted by propellerads
We'll be monitoring this thread in case anyone has questions, so please ask
Amy
Originally Posted by propellerads
We'll be monitoring this thread in case anyone has questions, so please ask
Also, how viable is the CPA? how many times should i need to test with 50$ before i can trust it to give back more than it takes? (This is a stupid question, but satisfy my curiosity with a clever response on how it's untrackable how wrell it can work without doing my own research beforehand xD)
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