Facebook Ad Comments, they can be a nightmare. Especially if you are selling items for 10x the cost of the item on Aliexpress. I know; we’ve been there done that. If you can identify with this ‘problem’ you know how much it can quickly ruin your super sweet low CPAs and drive the costs up, and sales down.
This is a classic glass full vs glass empty scenario – you can either get depressed from all the negative comments, or use them to your advantage, turn them around to make more money.
How?
Well, many times people that leave negative comments want to report you, bring awareness to the ‘scam’, ‘expose you’ and other things a good, ethical Samaritan would do right? After a few negative comments agree, it’s like unleashing a can of whoop @$$ on your facebook ad. Of course you will want to reply where you can, hide what you need to; and ban people that have a lot of time on their hands from littering your newsfeed ad with more of their negative comments.
One great thing is we can actually take all their negative comments, and write ANGLES from it! This really works, because you can address these potential negative comments by putting a positive spin for it.
For example: You can get this on ALIexpress for 20$ cheaper!!! RIP OFF!!
A new angle that comes to mind from this could be “YES! You can order from China and save big, or you can order from our AMERICAN store and get the high level of customer service you are used to! Your choice!”
in the above angle, you are addressing potential negs by calling it out, followed by positive benefits that come if they order from you vs china.
You can put a lot of awesome twists to a lot of negatives, sadly there’s more negative than positive in our world so endless ideas of inspiration will manifest themselves as more and more comments come in!
That's a good idea provided your product delivers what it promises. I have applied this same strategy in the past with insurance camps where people complain rates are not the cheapest etc.
My personal experience, people rage even more and instead of focusing on the ad when you converse with them. I had 2 more women bash me in on the comments after I was defending and proving I was right.
$20 cheaper!! RIP OfF!!
I would say, if you are soo sure, buy it from there then... redirect whatever url to the aff link. Didnt do this part, but thats what I would do.
There is a great book on this subject called Hug Your Haters.