Home > General > Affiliate Marketing Forum

What's the difference between phrase match and broad match modifiers? (3)

03-19-2017 01:41 AM #1 durell217 (Member)
What's the difference between phrase match and broad match modifiers?

Hey all,

I tried searching STM about this but I couldn't find any answers.

What exactly is the difference between a keyword filled with broad match modifiers and a phrase keyword?

In other words,

+workout +supplements = "workout supplements" ?

Aren't they the same? I know it wouldn't be the same if the modifier was applied to one of the words within the keyword. But if it's in all the words in the keyword, isn't it just like the phrase match version?

I heard that only using broad match modifiers in all the keywords is better than all the other match types. Is this true?

Btw, I'm working with Bing Ads.

Looking forward to your response


EDIT: I've already posted this thread but in the wrong section and I don't know how to delete my thread. If a mod can please delete the other thread, that would be much appreciated.

03-19-2017 04:12 AM #2 xg33kx (Member)

What keyword match works is depends on what you are promoting.

Below link can help you in understanding different keyword match types.

https://support.google.com/adwords/answer/2497836?hl=en

As per my exp, Never touch broad match keyword until unless you know what you are doing. Phrase & Exact matches are good enough to start playing around.

03-19-2017 04:31 AM #3 durell217 (Member)

Quote Originally Posted by xg33kx View Post
What keyword match works is depends on what you are promoting.

Below link can help you in understanding different keyword match types.

https://support.google.com/adwords/answer/2497836?hl=en

As per my exp, Never touch broad match keyword until unless you know what you are doing. Phrase & Exact matches are good enough to start playing around.
Well I've already tested and I've got a couple of keywords in a campaign that are getting conversions even though they're all broad match. Should I change it to phrase?

Home > General > Affiliate Marketing Forum