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Running offer from Affiliate network Vs DIrect Advertiser (17)

03-17-2017 03:56 PM #1 arzmedia (Member)
Running offer from Affiliate network Vs DIrect Advertiser

Hello,
long time not sign to this forum, i'm join this forum last year and stop subscibe membership because i need my money to split test and running my campaign >,<.

Now i want to share my experince about affiliate network vs direct advertiser, i have work with affiliate network and also try work with direct advertiser, i know almost all affiliate running offer from affiliate network, but i have idea why not try work with direct advertiser? we will make good ROI also low competitor because the offer not listing on affiliate network.

i have do it and working good for me .. you can search on google "affiliate program" there lots company have affiliate program like vpn, android emulator, hosting and more... is there some one here do like me?

sorry for my bad english
Thank you

03-18-2017 04:03 AM #2 Beligra (Member)

I think a lot of affiliates are comfortable working with their favorite affiliate networks and don't mind losing out on the payout they would get when they went direct to the advertiser. On the other hand, the affiliates that try to maximize their income will always look to go direct to the advertiser, especially if the advertiser has been around for a while.

03-18-2017 10:58 AM #3 matuloo (Legendary Moderator)

There are both pros and cons to using an affiliate network VS going direct.

When going direct, you can certainly get higher payouts and it's also true that affiliate networks do not have all the offers that are available. On the other hand, an affiliate network offers tons of products in one place, sends one payment for all of them, usually faster than a direct advertisers too...

It's a good idea to use a mix, I'm doing that too - some stuff I'm promoting is from affiliate networks, and some of my campaigns use products from direct advertisers.

Edit: I just realized that I actually wrote an article on the subject : https://stmforum.com/forum/showthrea...ve-To-Use-Them

03-20-2017 06:57 PM #4 revolution (Member)

I agree with the major points matuloo made
First and foremost, who wants to sign up for 30 different programs just to "test" an offer? Imagine the amount of time that takes... Have to weigh in the value of your time, might be more efficient to let the network take margin just to gauge the offers your testing. Some networks act as a bank/loan for the publisher. Most direct sponsors payout net 30 so hard to recycle your funds while in test mode. Networks payout much faster, usually net 7. Do yourself a favor and split test 10% of your traffic, let the numbers talk. All cases are dynamic. Either way, let us know how things pan out. Always interested for first hand experiences
✊️RevForce


Quote Originally Posted by matuloo View Post
There are both pros and cons to using an affiliate network VS going direct.

When going direct, you can certainly get higher payouts and it's also true that affiliate networks do not have all the offers that are available. On the other hand, an affiliate network offers tons of products in one place, sends one payment for all of them, usually faster than a direct advertisers too...

It's a good idea to use a mix, I'm doing that too - some stuff I'm promoting is from affiliate networks, and some of my campaigns use products from direct advertisers.

Edit: I just realized that I actually wrote an article on the subject : https://stmforum.com/forum/showthrea...ve-To-Use-Them

03-20-2017 07:10 PM #5 cmdeal (Veteran Member)

matuloo's post https://stmforum.com/forum/showthrea...ve-To-Use-Them is definitely worth reading in full!

03-21-2017 06:33 AM #6 arzmedia (Member)

wow that open my mind .. like matuloo post.. doing both is the best way.. thanks so much for all reply

03-21-2017 08:38 AM #7 cbrughmans (Member)

Biggest advantages of working with a network are:

1) Faster payments - WAY FASTER
2) SPOC - single point of contact instead of working with 30 different account managers
3) Access to tracking platform - a lot of advertisers don't have a tracking platform
4) Regular bonuses - I lost count on the amount of ipads, iphones and trips we gave away to our superaffiliates

Always split test your traffic with 1-3 networks and compare eCPMs!

03-21-2017 09:39 AM #8 stickupkid (Senior Moderator)

Quote Originally Posted by cbrughmans View Post
Biggest advantages of working with a network are:

1) Faster payments - WAY FASTER
2) SPOC - single point of contact instead of working with 30 different account managers
3) Access to tracking platform - a lot of advertisers don't have a tracking platform
4) Regular bonuses - I lost count on the amount of ipads, iphones and trips we gave away to our superaffiliates

Always split test your traffic with 1-3 networks and compare eCPMs!
1) nonsense, with direct advertiser you can make way better deals. Because you talk directly you can put more pressure on them if needed and you are not dependant of people working at networks (most of time not that skilled as mediabuyers) - but the chance you get paid is bigger via a network (a lot of networks take the risk, even if advertiser doesn't pay for some reason)
2) check
3) nowadays more and more (most?) advertisers DO have some tracking system, like hasoffers
4) with direct advertisers you might be able to get way bigger bonusses, they are more flexible. Within a network if pub manager A gives away a trip to Vegas, pub manager B wants that for his pubs too and you get trouble, eventually.

Split test and balance is indeed the best way of working in general!

03-21-2017 09:59 AM #9 irfan_mobomatic (Member)

From the point of view of someone working for an ad network, the more favorable payment terms are the primary reason publishers prefer to work with us. Being able to get paid on a NET 7 or 14 is a significant advantage. Also, as was mentioned above, access to tracking platforms makes it easier as well.

How many different networks would you say the average affiliate works with though?

03-21-2017 10:21 AM #10 affiliaxegal (Member)

Being work with affiliate network would provide you a few advantages:

1. A dedicated Account Manager will be able to support your questions & problems 24/7. He could give you tips & recommendations about the top offers at the moment in the industry and what are the trends right know.
Also, the AM would recommend for verticals that don't in your mind.

2. Bonus - Being work with affiliate network meaning you will get some bonus planes which could save you lots of money.

Having said that, I mast notice that you could get a higher payout of working with a direct advertiser, but it's not the easiest thing to reach them, closed a deal and make money, so if I would like to summarize, working with an affiliate network is much better.

Hope you would get a benefit of reading my post.

Good luck and much success!

@arzmedia

03-21-2017 11:17 AM #11 matuloo (Legendary Moderator)

Quote Originally Posted by irfan_mobomatic View Post
How many different networks would you say the average affiliate works with though?
Based on the feedback I get from affiliates, it's usually following the same scenario : they start with 1 or 2, then at some point they signup with "every network out there", but after some time the settle with a few that they like working with the most. The number is usually 2-5 networks.

03-21-2017 04:01 PM #12 irfan_mobomatic (Member)

@matuloo: Thanks for the info. I assumed that it would be somewhere around there.

03-21-2017 04:48 PM #13 billymob (Member)

Hi @arzmedia,

We have been working with direct advertisers for a long time. Some recommendations:

* Be sure to sign an IO that don't fuck you in case something happen. Always something happen.
* Normally they are not going to pay you weekly, expect Net60, so control your cash flow.
* Ask always for their numbers, normally you will find +10% discrepancy in favor.
* Don't accept fraud without real proof.
* They are not affiliate networks, so don't expect a good service unless you do big volumes. Because they don't have the resources for it.
* ask for real exclusive LP when you get good volumes

best,

03-22-2017 12:42 AM #14 Beligra (Member)

I am a direct advertiser and and enricbilly has some good points.
* Definitely look over the IO and make sure you go over it with the direct advertiser before signing.
* Net 60? we don't have anyone that even wants net 30. Those days of having pubs wait for there cash definitely doesn't apply in our niche(s).
* A pub with strong numbers should be able to get crm access to confirm numbers.
* Definitely. No one likes fraud on either side. Nothing worse than having a fraud pub with a list of CC numbers try to ram orders through.
* Not true, a good direct advertiser will always be reacheable.
* Any pub doing volume will have his own lp's.

As a direct advertiser, one of the benefits is to be able to communicate directly with the pub and not have to play the telephone waiting game of advertiser>network>network rep>pub, pub>network rep>network>advertiser.

There's not a one size fit's all model on working with either/or network or direct advertiser, do what works for you in your circumstances.

03-23-2017 06:10 AM #15 arzmedia (Member)

Quote Originally Posted by stickupkid View Post
1) nonsense, with direct advertiser you can make way better deals. Because you talk directly you can put more pressure on them if needed and you are not dependant of people working at networks (most of time not that skilled as mediabuyers) - but the chance you get paid is bigger via a network (a lot of networks take the risk, even if advertiser doesn't pay for some reason)
2) check
3) nowadays more and more (most?) advertisers DO have some tracking system, like hasoffers
4) with direct advertisers you might be able to get way bigger bonusses, they are more flexible. Within a network if pub manager A gives away a trip to Vegas, pub manager B wants that for his pubs too and you get trouble, eventually.

Split test and balance is indeed the best way of working in general!
I Agree with you man

03-23-2017 06:13 AM #16 arzmedia (Member)

Quote Originally Posted by enricbilly View Post
Hi @arzmedia,

We have been working with direct advertisers for a long time. Some recommendations:

* Be sure to sign an IO that don't fuck you in case something happen. Always something happen.
* Normally they are not going to pay you weekly, expect Net60, so control your cash flow.
* Ask always for their numbers, normally you will find +10% discrepancy in favor.
* Don't accept fraud without real proof.
* They are not affiliate networks, so don't expect a good service unless you do big volumes. Because they don't have the resources for it.
* ask for real exclusive LP when you get good volumes

best,
Thank for suggest (y)
And i think "Good relationship" with direct advertiser and "like a friend" is best way to both side. I have do it and until this time and made me enjoy this partnership

03-23-2017 06:19 AM #17 arzmedia (Member)

Quote Originally Posted by ultramax View Post
I am a direct advertiser and and enricbilly has some good points.
* Definitely look over the IO and make sure you go over it with the direct advertiser before signing.
* Net 60? we don't have anyone that even wants net 30. Those days of having pubs wait for there cash definitely doesn't apply in our niche(s).
* A pub with strong numbers should be able to get crm access to confirm numbers.
* Definitely. No one likes fraud on either side. Nothing worse than having a fraud pub with a list of CC numbers try to ram orders through.
* Not true, a good direct advertiser will always be reacheable.
* Any pub doing volume will have his own lp's.

As a direct advertiser, one of the benefits is to be able to communicate directly with the pub and not have to play the telephone waiting game of advertiser>network>network rep>pub, pub>network rep>network>advertiser.

There's not a one size fit's all model on working with either/or network or direct advertiser, do what works for you in your circumstances.
I'm agree with you too man
about payment if you have good relationship with my advertiser they will pay me anytime like net 1 day after i sent invoice :lol (my experience)
and about service, you right.. , a good direct advertiser will always be reacheable (y)

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