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When promoting a DOI offer do you do anything differently? (5)

03-17-2017 10:43 AM #1 jabong82 (Member)
When promoting a DOI offer do you do anything differently?

I am testing out a DOI offer right now. I usually promote SOIs, but my AM told me this offer was doing well in my geo so I decided to give it a try.

When promoting a DOI, do you do anything differently?

For example I have seen some threads where people say to put something on the landing page like "Users must verify their email within 24 hrs or risk account being deleted" etc.

Any tips would be appreciated!

03-17-2017 11:38 AM #2 stickupkid (Senior Moderator)

I wouldn't change anything. You CR will be lower ofcourse, but I guess the higher payout will keep the balance!

03-17-2017 12:16 PM #3 jabong82 (Member)

Quote Originally Posted by stickupkid View Post
I wouldn't change anything. You CR will be lower ofcourse, but I guess the higher payout will keep the balance!
Yeah that was my thinking. I figure adding something to your lander about verifying your email would probably lower your LP CTR.

03-17-2017 12:54 PM #4 stickupkid (Senior Moderator)

Quote Originally Posted by jabong82 View Post
Yeah that was my thinking. I figure adding something to your lander about verifying your email would probably lower your LP CTR.
It could lower your CTR, BUT the people clicking know the fact they have to confirm, so that could also increase CR. Anyway, nowadays it's quite normal to confirm your e-mail adress via link, so it's not a big CR blocker.

03-17-2017 02:09 PM #5 matuloo (Legendary Moderator)

I don't really approach DOI in a different way than SOI either ... but the confirmation notice you mentioned, might actually be a good idea.

I'm using a similar approach with PIN submits for example i.e. you have to confirm your phone number ... but not so much with dating, I guess it's time for some tests

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