Home > Paid Traffic Sources > Adult Traffic (NSFW)

Dating Offers And Carrier Traffic (8)

03-16-2017 09:26 AM #1 jabong82 (Member)
Dating Offers And Carrier Traffic

So Im launching a campaign in a new Tier 3 geo. It's going to be a Dating SOI offer.

Assuming there is sufficient volume, should I eliminate Carrier traffic and target WiFi only?

I am guessing that this would lower my CPC as I figure people would be bidding high for pin submit offers etc with the carrier traffic?

Looking at the stats it seems 70% of the traffic is WiFi anyway.


Edit: Avg Bid Price was 40% less for WiFi traffic only. So is this an easy decision? Or is Carrier Traffic better in terms of lead quality?

03-16-2017 10:02 AM #2 Mobidea (Veteran Member)

Hey Jabong!

It depends on the offer itself. SOI works well with 3G traffic, since a user doesn't have to go through many steps, while WiFi requires more details of a user, therefore more actions, taking more time for a user to convert. Normally 3G tends to convert easier, and for some offers payouts are higher for carrier traffic. Saying you have 70% of traffic WiFi, is it convertable?
Are you targeting several carriers or just one?

Deciding weather to cut or not, you should check not only the volumes you get, but the whole stats, and if there are more opportunities to gain running WiFi only, or if it´s better to keep the carrier.

03-16-2017 10:14 AM #3 jabong82 (Member)

I think for a Dating SOI (just email opt-in) there aren't additional steps if on WiFi? This is not a pin submit / subscription offer.

Im kind of new to this whole drilling down / targeting thing, so I want to make sure Im on the right path here.

03-16-2017 10:49 AM #4 matuloo (Legendary Moderator)

Both WIFI and 3G can work for dating, but your logic is 100% right. 3G traffic is usually the target of PIN submit guys, who use high CTR banners and bid high to get the traffic.

The best you can do is to create 2 campaigns, target wifi in one and 3G in the other one. Splitting wifi and 3G is one of the basic rules I always recommend to affiliates, the bidding levels are simply too different.

To be honest, I never tried to compate lead quality in terms of wifi VS 3G, so hard to say whether it has some impact on the quality.

03-16-2017 10:50 AM #5 matuloo (Legendary Moderator)

Quote Originally Posted by Mobidea View Post
Hey Jabong!

It depends on the offer itself. SOI works well with 3G traffic, since a user doesn't have to go through many steps, while WiFi requires more details of a user, therefore more actions, taking more time for a user to convert. Normally 3G tends to convert easier, and for some offers payouts are higher for carrier traffic. Saying you have 70% of traffic WiFi, is it convertable?
Are you targeting several carriers or just one?

Deciding weather to cut or not, you should check not only the volumes you get, but the whole stats, and if there are more opportunities to gain running WiFi only, or if it´s better to keep the carrier.
OP means the typical SOI dating, without any sort of carrier billing. In case of carrier billing offers, your advice is spot on obviously, but with the regular dating offers, the flow is the same for all traffic types more or less.

03-20-2017 09:32 AM #6 blueflag (Member)

We have on our own Dating offer in IT that is SOI as well a 2 times higher eCPM on 3G traffic then on WIFI, in IT is 3G 4-5 times more expensive, so in this case I would exclude 3G. In your example it is 40% so I would try it. Of course the bids are higher to get some mobile billings involved but I would try it buying it bulk

06-06-2017 12:59 PM #7 corpsquid (Member)

Quote Originally Posted by matuloo View Post
3G traffic is usually the target of PIN submit guys, who use high CTR banners and bid high to get the traffic.
Can you explain this a bit more? From my understanding PIN submits have very low payouts, so how are these guys about to bid high and still make profit? And can you also clarify what you mean about the hight CTR banners? Do you mean they do banner traffic instead of pops/landers? Sorry new to all this and submits seem to show up in a lot of tutorials but this info makes them seem like a more expensive area to learn.

06-06-2017 09:53 PM #8 matuloo (Legendary Moderator)

Quote Originally Posted by corpsquid View Post
Can you explain this a bit more? From my understanding PIN submits have very low payouts, so how are these guys about to bid high and still make profit? And can you also clarify what you mean about the hight CTR banners? Do you mean they do banner traffic instead of pops/landers? Sorry new to all this and submits seem to show up in a lot of tutorials but this info makes them seem like a more expensive area to learn.
High CTR banners are for example video screenshots with a play button in the middle, this can result in high CTRs - so whoever is using these, can bid pretty high and still get cheap clicks, due to the high CTR. Now, this traffic is lower in quality, but it still does work with some carrier billing offers, while it would not work with dating offers.

Generally speaking, a high CTR banner will get you more traffic so it will be still cheap, even with a high bid ... and with the proper PIN offer, it will make you more money than you would make with a dating offer and targeted banner. It's not so hot anymore, but this was the case with pretty much any 3g carrier some time ago.

The fact that the PIN offers pay less per conversion is not important, because they also convert better - it's all about the flow

And yes, this thread is about banner traffic.

Home > Paid Traffic Sources > Adult Traffic (NSFW)