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PopAds BID token & Manual Cost Update (2)

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When I run on PopAds, I always set my campaigns to "Do not track costs" as I do update all my costs manually
Is that a good idea? And how do you guys do it?
Or is it easier to have BID token in the TS parameters and then manually update the balance costs (those that are lost with clickloss, etc)

However, I noticed there's a bid token in PopAds under "Cost" parameters
And my understanding is that the BID token can track the price of the impression IF you set it to automatically track costs under "AUTO" in Cost Model in campaign settings

So if I want to see how much am I bidding for each impression under my Drilldown report, how do I do so?
If I update my costs manually and set to "Do not track costs", is it possible if I add the BID token to the one of the Custom Variable instead? So I can see the individual bids during Drilldown report

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Hey Aloe,

you have more options to do so, here they are:

1. USE THE BID TOKEN
PROS: You will have your costs in Voluum and also see the dynamics of costs per your segments and zones as PopAds doesn't use flat CPM rate
CONS: As there is natural clickloss those data will not accurate 100% (likely only 70% accurate)

2. DO NOT TRACK COSTS
PROS: No real advantage I can see
CONS: You will not see dynamic bids and you will have to update all your costs manually

3. USE S2S CONVERSION TRACKING
PROS: As conversions are sent back to PopAds you can see your real costs in PopAds reports
CONS: No real costs, except the natural clickloss

For 1) and 2) you can also get real costs per website ID if you match your data from Voluum and PopAds reports. You will need to match them by a key (which in this case is websiteid) and consolidate them in Excel or using your custom script.

Erik

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