For many years we've been rocking Facebook, mostly in non-gambling gaming, and recently we've tried our luck in Twitter.
The performances were mediocre at best. The volume wasn't impressive, and the CPC were relatively high.
Anyone had successes there? is it worth perusing?
Thanks in advance,
I dont know a single affiliate who is succesfull with twitter when it comes to performance marketing. If you want to look for the next opportunity, to run besides Facebook, I would rather look at instagram.
I would love to hear this as well!
As from what I'm seeing now, Twitter is just bots communicating with other bots. :-)
Of course there are lot of real people and I'm personally using Twitter since 2007, but I recently started experimenting with some automation there and I was surprised how many other automated accounts are there in the wild.
(what I mean is -> follow me and I follow you back, send you a spam direct message, like and retweet your status etc.)
Anyway those bots, don't see ads (hopefully, as its most API based thing), so it should be a different game there.
(I did just some small ad testing, there is traffic and you can get clicks, but the engagement was quite low - targeting is nothing close to FB).
We have tried Twitter, and there is traffic, less restrictions than on Facebook, but also worse targeting. I agree with @cbrughmans about Instagram, seems like there is an opportunity.
Still, among all social media, Facebook remains the best traffic source. I'd also like to hear more, if someone has a great experience on Twitter 
Twitter has made some improvements to their targeting, including adding mobile carrier targeting. The problem is, their pricing is so freaking inflated, it's geared more towards brands.
Andrew
hmm for my niche twitter works fantastic to the point that I am seeking automation tools to follow and unfollow plus DM. any advice would be greatly appreciated
thank you
I believe in recent days I've seen a few ads from native appearing on twitter in slightly different form. Didn't have time to click on them though but now curious.
Overall though yes, I think it seems to be 90% big brands, 5% random goofballs doing weird stuff or small town newspapers and hobby blog type stuff, and 5% legit list-building, mostly in bizopp stuff for bigger autoresponder/SaS stuff.
When the bad earthquake in Haiti happened in 2010 I had some CPC campaigns in USA for Emergency Survival Kits running on Twitter.
Converted pretty good but apart from that I never really ran campaigns there.