how to post conversions back to facebook with voluum? (17)
Hello everyone.
I am a new learner for facebook ads.
I use the
I know how to postback to EXO.
Use the following postback url:
Http://main.exoclick.com/tag.php?goal=11111&tag={externalid}
then exo can see the conversions of my campaign.
but now I would like to know.
how to post conversions back to facebook with
I hope someone can help me.
Please contact me with skype, my working hours is the US time 18:00 to 06:00,
my skype name is yibosun (15082150397sun@gmail.com)
thanks everyone.
Hi, Fb doesn't work with postbacks so I believe it's not possible to push your conversions back.
Originally Posted by stmgdpdfe
It’s possible to relay conversion events from your Voluum campaigns back to Facebook by using a URL supplied in Facebook’s base pixel code.
To do so, we need to first generate a URL from our Facebook pixel.
First, create a pixel URL that will then be used for a custom conversion event within Facebook’s Ad manager. - Follow the steps below -
- Navigate to Facebook Ads manager and log-in
- From the top navigation bar, click on the Menu icon and then on Pixels.
- With the pixel tab open select ‘Set-up Pixel’
Take note that you can only create one pixel per ad account on Facebook.
- A pop window will be displayed with the pixel base code provided.
- Clipboard the code and paste it somewhere for future reference.
We’ll need to extract a specific part of the code to use as a postback URL in Voluum.
Ignore text in red
<!-- Facebook Pixel Code -->
<script>
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,'script','https://connect.facebook.net/en_US/fbevents.js');
fbq('init', '01234567891011'); // Insert your pixel ID here.
fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=01234567891011&ev=PageView&noscript=1"
/></noscript>
<!-- DO NOT MODIFY -->
<!-- End Facebook Pixel Code -->
Provided inline is a source URL for the pixel.
It is this URL that we will use to relay campaign conversions recorded in Voluum back to our FB campaign.
By default, the pixel base code URL is set to register a pageView as it would normally be placed local to a page within your website.
In your implementation of the pixel, you might want to relay specific events from your campaign in Voluum, to be correlated with similar event reporting in Facebook.
For this, you’ll need to adjust the event parameter within the no script URL to include our desired event.
Facebook provides a list of predefined event codes for pixel configuration in the pixel settings under - Install event code
Custom events can also be defined within Facebook for other unique events that a visitor may invoke within your campaign.
In my example, I'm going to relay a Purchase event to Facebook when a conversion is registered in my example Voluum campaign.
To do so, I’ll modify the pixel URL from Facebook with the relevant label.
Here, I create a copy of the pixel URL and append the ‘Purchase’ string to the event parameter within the URL.
I can now add this URL to my Facebook template in Voluum as the postback URL.
https://www.facebook.com/tr?id=01234567891011&ev=Purchase&noscript=1
Finish up by clicking on Save to add your template for Facebook in Voluum.
To have the status of my Pixel changed to ‘Active’ on Facebook before my campaign goes live, I can simply load the original pixel URL directly into the browser while checking for the request response through web dev tools.
With a response 200, our pixel has been validated and it’s status will soon change to Active in our Facebook Ad Manager dashboard.
This process of invoking the pixel as a test is necessary to make the pixel active and also to permit the creation of a custom conversion in Facebook based on the event recorded.
Now, for conversion tracking in Facebook, we’ll need to create a custom conversion based off of our purchase event.
It’s important to perform this step to fully gauge your ad performance on Facebook.
To create a custom conversion in Facebook, navigate to the Pixels view and select - ‘Create Conversion’
Next, choose a tracking method - In this case we’ll select ‘Track Custom Conversions’ to create a rule based on our previously defined Purchase event.
With the Custom conversion window open, we’ll select the Purchase Event for the rule condition and assign the category ‘Purchase’.
To continue click on ‘Next’.
In the second window, we can define a Name, description and a default conversion value if the amount is fixed.
Ok! With the postback URL set for purchases only in Voluum, and the corresponding custom conversion defined in Facebook, there will be a direct correlation of our campaign reporting across the platforms.
Hope this helps and if you run into any hurdles, feel free to ping me.
Regards,
Adrian
thanks
so i must use facebook Pixels to postback conversions?
the conversions were produced at offer-page.
but my pixels code was put on at lander-page.(i can not put it at offer-page,it is not my website)
then how does the pixels tracking conversions and post them back to facebook?
thanks
thanks very much
i will try it
Originally Posted by stmgdpdfe
Correct, the combination of the no-script URL in the FB base code including a distinct event label + custom conversion event set in FB will cover this base.
Originally Posted by stmgdpdfe
If so, you can set conversion tracking between your network and
Let's say your network uses HasOffers - here's a quick overview of how conversion tracking would be set:
Voluum will generate a unique click ID for each visitor handled through a Voluum campaign.
This unique click ID value is used to register a conversion correctly in Voluum.
As such, it's required to pass click IDs to the network so they can register them, to then be relayed back once a conversion event is recorded for an offer.
HasOffers Networks have reserved parameters for the reception of data from 3rd parties - i.e. Voluum
Their range of parameters are:
HO Parameters
- aff_sub
- aff_sub2
- aff_sub3
- aff_sub4
- aff_sub5
You can use these parameters to pass Voluum's click ID and other identifiers to the network. (aff_sub is an exception and should be used for fixed values rather than unique)
Example offer URL with cid passed;
http://demonet.com?offer_id=1234&aff_id=5678&aff_sub2={clickid}
The above URL will pass click IDs to be recorded in the subid 2 reporting network side.
To ensure that the same values are pinged back to Voluum through a postback URL, it's required to use the corresponding network token(s).
That is, each parameter that is supported to receive 3rd party data has a matching token to relay it on through a URL.
HO tokens
- {aff_sub}
- {aff_sub2}
- {aff_sub3}
- {aff_sub4}
- {aff_sub5}
Based on the offer URL used above, the token necessary to relay click ID values within your Voluum postback URL would be : {aff_sub2} (Correspondent of the parameter used to pass click IDs)
Here's an example postback URL:
https://xxxxx.trackvoluum.com/postback?cid={aff_sub2}&payout={payout}*
*It's common for networks to also support a token to relay conversion payout dynamically, so it's best to review which tokens are supported on a given network.
'xxxxx' would be your own Voluum accounts' subdomain.
To sum-up and join together all the dots, here's a visual diagram of the process outlined above.
Hope this clarifies the flow and ping me if you need any further help.
Regards,
Adrian
Hey
Man this post saved my life twice �� Thanks @
Having the same issue here, Facebook can see the pixel fire but cannot attribute the event to any of my campaigns. Has anyone been able to get this to work?
FB tracks the pixel to specific click and user ID, when you place the img pixel to
You should just place the pixel at the network if you not afraid showing FB your money page.
Okay so you say the sequence gets broken, however I am seeing the number of leads posted back from
We have the same problem as you flashpacker! We see conversions at the facebook pixel page but not in a campaign or adset..
Would be very nice if someone comes with a solution for this.
Firing back postback to Facebook only counts up the number of conversions.
But there is no attribution of conversions to the matching audience who clicked on the ads (Because of the broken cookie sequence as explained by thebst)
Hence, the conversion will not show up in adset or ad since FB has no idea who fired the conversion.
So you cannot use "conversion optimization" nor "audience building" using the method suggested by
Please correct me if there is actually solution to this.
I'm pretty sure I have read people here who fire actual conversions back to Facebook and then they go by Breakdown and see what demographics convert best when first testing out an offer and/or market.
I personally tried to do this placing several variations of the FB pixel in the offer tracking section, the whole code, just the image part, just the first etc. It wouldn't work.
You need a real user to fire the conversion codes in their browser and for them to have viewed or clicked on your ads for there to be any proper attribution.
Firing conversions yourself by any method achieves nothing, and there is no way to fire these on a user's behalf outside of several methods that require you to have ample data on the user -- and in those cases you wouldn't care about the current issue as the approach would be obvious (i.e. upload emails, phone numbers, offline conversion sets etc.).
Just to clear the air... Facebook does NOT use unique click/tracking ID's that are inserted into URLs and because of this it is IMPOSSIBLE to use a postback URL like you would with other traffic sources let alone track individual user conversions. The postback URL settings shown above in the
If you want to track conversions with Facebook, place the pixel Javascript with your network provided the advertiser actually supports client-side tracking codes. If they do not, you are out of luck, period.
If you have the JS tracking on the offer conversion page then you have more or less solved 99% of your problems. Just be sure to have a suitable event in the code e.g. Purchase. Ads will track and attribute fine just with this, and you can also make a Custom Conversion based on Purchase + URL/domain involved so that you can see this specifically in reporting. Custom audiences will likewise be easy to create.
Again, stop pursuing postbacks with Facebook, they do not exist at this stage.
Originally Posted by zeno
Hi,
I'm a newbie to facebook so this might be a silly suggestion.
But I'm quite experienced with Adwords where we have the same issue (i.e. Adwords is not able to take Server Side Conversion .. only pixel).
And in Google Adwords you can get around that by using Offline Conversion Tracking.
I was wondering if anyone has tried the same with facebook (i.e. used the Facebook Offline Conversions)
https://www.facebook.com/business/he...82327938668950
I have not tested this - but would love to know if it works.
Specifically whether
* It tracks conversion down to ad and ad set level
* Whether you can use look alike audiences etc with the conversion data.
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