Home > The Newbie Zone > Questions and Answers

Postback URLs? Can you track FB/Adwords Conversions with them? (1)


03-10-2017 03:55 PM #1 cristo (Member)
Postback URLs? Can you track FB/Adwords Conversions with them?

The title says it all...

I am getting into AM and I don't fully understand how I can synchronize sales data with my advertising platform's conversion data, given that the conversions occur on a website I don't control.

I understand the concept of postback URLs. Sale occurs, and the advertiser pings my link at which point I can record the sale. Is that enough to trigger a conversion for Adwords/FB/GTM? I suppose it should be but I am not 100% sure which is why I am asking.

I'm going to have to create some software to run this over the weekend but I want to make sure I do it right.

Any help is welcome


Home > The Newbie Zone > Questions and Answers